InQuira
Previous Project
The future is closer than you think, and qualified leads
Disciplines—
website + digital + demand generation
Challenge—
InQuira helps companies improve the capture, archiving and accessibility of information in order to improve customer experience. While being well known within the knowledge management (KM) industry, InQuira wanted a differentiator to help them re-engage previous clients and build appeal with prospective ones.
We suggested an online Knowledge Assessment Tool would be the most effective way to do this. It would enable InQuira clients and prospects to benchmark their KM capabilities against their peers and get advice on how to improve their systems and processes.
Solution—
Banner designed and developed the online Knowledge Assessment Tool (KAT) for InQuira. It worked by enabling visitors to determine their current level of KM preparedness and understanding through a series of questions. They could then review this score against their specific industry (as well as against all industries).
Respondents could view their results online as well as have them sent to their inbox as a custom-generated PDF file. These results were viewable as a spider diagram (to make them easier to digest and show how they related to the industry as a whole) and were accompanied by a set of InQuira best practice information.
In addition to this, visitors could also send their results to colleagues and request an InQuira sales call.
Results—
InQuira was approached by IBM Global Services (an InQuira partner) to co-brand this application and deliver it to the IBM database. InQuira’s CEO also said the Knowledge Assessment Tool was the best thing he’d seen InQuira do in two years.
To date, there have been 241 surveys completed, across 52 countries (from the USA to Brazil to the tiny Turks and Caicos Islands). Plus, 10% of the respondents have forwarded to a friend and at least 8 companies have filled in multiple versions – a key criteria to measuring the success of the survey.
Contact—
Like what you see? Want to know more? If you're looking for a new agency, call our MD.
