CREATING SUCCESS FOR TECHNOLOGY COMPANIES
At Banner, we have been planning media activity for over 25 years. From strategy and insights, planning and implementation, optimisation, campaign management and reporting, our attention to detail is second to none.
We have experience covering advanced online campaigns, elaborate out of home placements, mobile and print targeting in emerging markets, in depth demand generation campaigns tracking through the sales funnel and more.
We work with and have access to advanced technology but can just as easily work with your systems, specific planning requirements and reporting templates. We are here to make your life easier and most importantly, help you reach your marketing objectives.
We’re also part of WPP and the Y&R brands network network, giving us access to specialist capabilities the world over – and access to the full buying power of Group M, with a wide range of services, research and planning tools.
What can we do for you?
The media has never been more fragmented. Technology buyers and influencers now have a multitude of options – from press, outdoor and broadcast through to blogs, forums, podcasts, video on demand, ambient and guerrilla to name just a few.
Getting the right mix is vital to the success of your campaigns. Importantly it’s just as important to know what not to do as to which media to select. Every choice must be based on solid, empirical evidence (not just the latest in thing). That’s why we work with experts such as IDG, IAB and Comscore to ensure we have the critical insights and data to create campaigns that deliver the optimum route to your customers.
While our team are experts in media for technology brands, they are also immersed in the wider integrated agency. This means they are not restricted in their thinking. So if the best answer for your business lies outside media, you’ll be the first to know.
The centralised advantage
Unlike some media companies, we operate from a single central location. This means we can offer the very best media planning and buying with lower operational costs, better intelligence sharing and greater accountability. And being part of Group M, WPP’s media family means we have access to extensive proprietary research, advanced digital planning tools and massive buying power.
Pan-Europe and beyond
We plan and buy international media for almost all our clients. This covers print, online, broadcast and out of home (OOH). Our team makes it their mission to understand international media every bit as well as UK media. We plan and run campaigns throughout Europe as well as into the US and Asia. And we were the first agency to establish stringent service level agreements with all the major technology publishers.
The end result is that we have the understanding and experience to help you engage with your customers and prospects.
At a glance
- We use the latest research and thinking to get under the skin of today’s technology buyers
- We’ve planned and bought almost every type of media across Europe and beyond (and as part of WPP, we’d challenge anyone to buy at better rates)
- We are centralised – giving you greater accountability and a more responsive service
93% of all technology purchases begin with search. It’s natural therefore that many companies want to be in the top listing position. After all, isn’t that where customers will look first? Well, yes and no. In fact, depending on the type of search terms used, conversion rates can actually increase in lower positions.
A smarter way to search
Importantly, this is not about out-spending the competition. The keyword arms race is in full swing and benefits no one but the search engines and ad networks.
Today, it’s about buying smarter, discovering the most profitable, timely phrases. It’s about acting faster, taking advantage of emerging opportunities while they’re still emerging. And it’s about understanding the mind of the technology buyer – getting to grips with what they search for, why and when.
Strategic insight, tactical response
Our fully Google-accredited search team runs campaigns right across Europe. They’ll ensure you’ll appear in front of customers at precisely the right point in the buying cycle. They’ll help you take advantage of tactical opportunities as well as long term strategic aims. And they’ll make the very best use of your budget – after all search should work for you, not the other way round.
At a glance
- We can help you buy smart (without getting caught up in the keyword arms race)
- We’re fully Google-accredited and run campaigns right across Europe
- We understand how tech buyers search and how best to reach them profitably
Discover more about what we can do for you with our search case studies.
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