http://www.b1.com The skinny. The tech world is changing fast. Keep up to date with our bit of it right here. en-gbWed, 22 Nov 2006 16:07:17 GMTCopyright: (C) Banner Corporation, see http://www.b1.com/rss/ for terms and conditions of reuse http://www.b1.com/rss/30 http://www.b1.com/images/b1Logo.gif http://www.b1.com belinda.raynes@b1.com]]> http://www.b1.com/news.php?id=40 http://www.b1.com/news.php?id=40Thu, 3 Apr 2008 15:53:09 +0100 newshttp://www.b1.com/images/news/book_launch.jpg
This year Ducati team member Casey Stoner stormed to victory in the MotoGP World Championship. To celebrate this, SanDisk asked Banner's Media team to plan and implement a print campaign congratulating Stoner. The campaign also had to raise awareness of SanDisk's association with the Ducati team. To achieve this, we created a media plan with activity that ran in premium positions within quality news publications on Monday 5th November, directly after the last racing weekend: the Valencia GP, on Sunday 4th November. We also executed a high profile campaign across the UK, Germany, France, Italy, Spain, South Africa, Sweden and the UAE. Best of all though, we were able to secure unique media coverage at the Valencia GP itself.]]> http://www.b1.com/news.php?id=33 http://www.b1.com/news.php?id=33Tue, 27 Nov 2007 17:00:00 +0000 newshttp://www.b1.com/bitemeArchive/17/sandisk.jpg steven@b1.com or call him on 020 7349 2311.]]> http://www.b1.com/news.php?id=30 http://www.b1.com/news.php?id=30Fri, 7 Sep 2007 17:00:01 +0100 newshttp://www.b1.com/bitemeArchive/15a/squeeze.jpg

]]> http://www.b1.com/news.php?id=32 http://www.b1.com/news.php?id=32Fri, 7 Sep 2007 17:00:00 +0100 newshttp://www.b1.com/bitemeArchive/16/beautyandbeast.jpg http://www.b1.com/news.php?id=23 http://www.b1.com/news.php?id=23Tue, 31 Jul 2007 10:00:00 +0100 newshttp://www.b1.com/bitemeArchive/15/img/glu.jpg http://www.b1.com/news.php?id=24 http://www.b1.com/news.php?id=24Tue, 31 Jul 2007 09:30:00 +0100 newshttp://www.b1.com/bitemeArchive/15/img/autoDesk.jpg
Marketing is often perceived as the stuff you 'apply' to bring a product to the attention of its potential buyers. It may even include the persuasive argument required to make someone actually part with their money.

But today's customers aren't falling for spin anymore. Today's marketing has to affect a company's entire DNA. Product Design, User Interface, Out of Box Experience and Customer Support are all part of the brand experience and need to be considered as part of the marketing brief.

The key is to know what makes your customers tick and to be certain of what they are trying to 'get done'. Only then can you provide precisely what they will need to accomplish these goals. 'If I know what you need, I can build what you will buy'.

The day is past when you could simply put lipstick on a pig and expect it to become desirable.]]> http://www.b1.com/news.php?id=25 http://www.b1.com/news.php?id=25Tue, 31 Jul 2007 09:30:00 +0100 imhohttp://www.b1.com/images/biteMe/rodPic.gif click here.]]> http://www.b1.com/news.php?id=26 http://www.b1.com/news.php?id=26Tue, 31 Jul 2007 09:30:00 +0100 newshttp://www.b1.com/bitemeArchive/15/img/sailing.jpg http://www.b1.com/news.php?id=21 http://www.b1.com/news.php?id=21Tue, 8 May 2007 12:30:00 +0100 newshttp://www.b1.com/bitemeArchive/14/freemoveLogo.gif
Differentiation and relevance are the two miracle ingredients for successful marketing but they still elude many companies. One way to nail them is to figure out what your customers are trying to get done and then ensure your offering helps them do it best.

In the past you could only gather insights into their attitudes and desires by spending a lot of money on research. But now there are heaps of new tools that help you to look into your potential customers' minds by way of search data. And many of them are free.

The big daddy of them all is arguably Google Trends. Though not the answer to everything, it gives some fascinating statistical insights into what people are looking for and where they are when they're looking.

More powerful still is Microsoft Adlab. MS have built some very impressive tools that predict the demographics of the people who hit your site - or anyone else's. Both of these services are completely free.

Then there's Wordtracker - a site built to help you discover the efficacy of various different search terms. They charge for this service but there's a free trial if you want to see what it's like before parting with any cash.

The upshot is that the marketing landscape is fundamentally changing. Web 2.0 innovations are throwing off powerful tools that help us create more customer-centric online experiences. It would be a mistake not to take advantage of them.]]> http://www.b1.com/news.php?id=19 http://www.b1.com/news.php?id=19Mon, 30 Apr 2007 08:30:00 +0100 imhohttp://www.b1.com/images/biteMe/rodPic.gif
This is the first time Autodesk have launched so many products centrally. It involved creating an end-to-end kit of communications to simultaneously launch over 40 products worldwide. We created DM, eDM, ads, web films, landing pages, banners, event materials, telemarketing scripts and a complete guide to putting the whole lot together. In fact, you name it, we created it. It's been quite a ride and hopefully marks the start of a wonderful new relationship.]]> http://www.b1.com/news.php?id=18 http://www.b1.com/news.php?id=18Fri, 27 Apr 2007 16:00:00 +0100 newshttp://www.b1.com/bitemeArchive/14/autodeskLogo.gif For a sample of these videos click here.]]> http://www.b1.com/news.php?id=16 http://www.b1.com/news.php?id=16Tue, 27 Feb 2007 17:00:00 +0000 newshttp://www.b1.com/bitemeArchive/12a/novellLogo.gif See the work here.]]> http://www.b1.com/news.php?id=15 http://www.b1.com/news.php?id=15Mon, 19 Feb 2007 16:00:00 +0000 newshttp://www.b1.com/bitemeArchive/12a/quarkRocket.gif click here.]]> http://www.b1.com/news.php?id=10 http://www.b1.com/news.php?id=10Wed, 20 Dec 2006 09:30:00 +0000 newshttp://www.b1.com/bitemeArchive/12/img/smallCPX-1.jpg
To find out more contact steven@b1.com]]> http://www.b1.com/news.php?id=11 http://www.b1.com/news.php?id=11Tue, 19 Dec 2006 17:25:00 +0000 newshttp://www.b1.com/bitemeArchive/12/img/assetBank.jpg