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11.05.2009
Lebara Mobile have just launched their latest initiative, Lebara Family Top-Up Rewards. This new product offers free minutes and texts between UK-based Lebara Mobile customers dependent upon topping up. To promote its arrival, the Banner media team (along with Kinetic) put together a highly targeted and localised OOH campaign.
Concentrating on four specific audience 'corridors' within the UK – South Asian, Central and South East Asian, Eastern European and Antipodean – the campaign used census data combined with Lebara's knowledge of key areas to identify the most densely populated areas by each 'corridor'. Roadside sites were then cherry-picked to target those areas. Plus, for the main UK cities, 6, 48 and 96 sheet posters were hand-picked to get as close as possible to stores selling Lebara SIM cards.
05.11.2009
Discover why fast-moving, adaptable campaigns could be the future of your marketing. In this information-packed white paper, you’ll get our latest thinking on demand generation. In it we cover the move from one-off, discrete campaigns to perpetual Momentum programmes that last as long as there are customers to buy and products to sell.
Download the white paper here.
You can also see further demand generation resources here.
21.09.2009
For online gaming companies, all it takes is a single account takeover to be picked up by a committed, well-connected blogger and the consequences could be dire. Banner developed an integrated campaign for VeriSign to pitch their VIP proposition that helps punters securely login to their accounts. This included an exclusive breakfast event bringing together industry leaders and online experts and was supported by a pre- and post-event website. The result? We delivered double the target number of leads. Interested? Have a look at the website.
28.05.2009
InQuira build knowledge management software to help their clients better manage their customer data. And, to make this process easier, we’ve created the Knowledge Assessment Tool. This online Flash application benchmarks their clients’ knowledge management and assesses corporate IQ in seven key categories. Linked to InQuira’s existing Eloqua database, it provides a visual representation of performance, best practice tips and an industry benchmark. There’s also the option to receive a bespoke company report. The tool was launched with the support of Google Adwords, homepage banners and an email campaign.
Check out your corporate IQ with the Knowledge Assessment Tool here.
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