We’ve just applied the finishing touches to our brand new one-page creds. It explains in a nutshell what we do and how we can help companies better communicate with their customers.

Why not download yourself a little refresher of all the services we offer?

—Download it here

With the event season in full swing, our next engagement is at the B2B Marketing Summit on the 14th June. The event’s aim is to help busy marketers improve their skillsets and expertise in one compelling day. The B2B Marketing Summit is for all marketing professionals with the responsibility for managing B2B campaigns.

—To register or get more information, visit the B2B Marketing magazine site here

We’ve been supporting the Spearhead initiative for years now. In fact, our very own Sophia Hutchings came to us through Spear and is now going from strength to strength as part of our account management team.

Well, it seems we’re not the only ones to recognise the great work they do. Stephen Timms MP has invited Spear to the House of Commons to celebrate the transformational employment initiatives they have achieved in London.

In short, Spearhead helps businesses create real social change through the recruitment of entry-level candidates who, while coming from disadvantaged backgrounds, possess genuine ability and potential.

Hear hear from all of us at Banner.

B2B Marketing Magazine is hosting a webcast which aims to help you maximise lead generation, nurturing and conversion by examining the role that live events can play in effective demand gen activities. In addition, it will provide practical guidance on core aspects of the process.

What’s more, our very own Media Director, Rupert Denny, will be discussing the benefits of online events (webinars) in a demand generation strategy using some industry case studies.

The webinar will take place on May 10th 2012 at 3pm GMT.

—Register for the event now!

To officially launch our exciting new global practice, Tech.YR, we hosted a party at the annual SXSW (South by Southwest) event in Austin, Texas. This festival of multimedia encompasses film, music and interactive. Naturally, our interest is in the latter.

SXSW Interactive has built a reputation for being a breeding ground of new creative and emerging technologies. And only by making sure our knowledge of the tech industry is state-of-the-art, can we combine it with oh-so-clever creative thinking to produce the insightful and effective work our clients expect.

—Learn more about SXSW

It’s time for Michael to hit the speaker trail again, at the Association for Online Publishers’ B2B event on the 14th March in London.

The topic of the event is Reinventing the business model – redefining the relationship and will discuss trends and changes in the marketing mix for B2B brands. It will especially focus on the part publishers can play by better leveraging their assets to their clients’ benefits.

The audience will include senior execs from major B2B media owners, agencies and brands. It’ll be well worth attending, if you can make it.

—Be sure to register!

You can’t overestimate the importance of search engine optimisation. By giving your site an SEO audit and acting on the recommendations, you can effectively increase your site’s visibility and gain greater traffic. And the more you build your presence online, the more difficult it will be for your competitors to achieve a higher position.

If you aren’t doing SEO, you can bet your more successful competitors are. Contact us to arrange an SEO audit now.

—Get in touch with our SEO specialist now for a coffee and a catch up.

This issue of Bite Me sees the arrival of a new member to the media team. Katarina Johnson joins us from Latitude Digital Marketing.

—View our people

Y&R Aligns Its Technology and Business-to-Business Agencies to Form Specialized Integrated Network
Monday, Dec 12

David Sable, Global CEO of Y&R, announced today that Y&R is launching a new global technology marketing practice named Tech.YR. By aligning seven Y&R agencies that focus on technology and telecommunications — Banner in London, SicolaMartin in Texas, Y&R Business Communications Geneva, Y&R Singapore, Y&R Beijing, VML Brazil and VML in multiple markets, Tech.YR will provide an integrated global network to its clients.

The agencies all have extensive experience working with globally recognized technology companies. They share the same philosophy and rigorous methodologies to communicate simply and persuasively about complex products and services to both consumer and business audiences. The network will offer its clients media planning and buying, search, social and mobile, as well as the development of online and offline campaigns. Tech.YR will draw from VML’s resources to deliver digital marketing solutions across the globe.

Marcus Brown, who will remain the CEO of Y&R’s operations in Geneva, will also lead the practice as its Managing Partner. Banner CEO Michael Wrigley, and Cherie Cox, CEO of SicolaMartin will each serve as Partners. Each of the agencies will remain independent but will come together around shared clients.

“Tech.YR allows any client with a technological, telecom or otherwise complex offering a unique and proven global network. We are offering them a global partner who understands how to turn complexities into compelling marketing. Beyond accountability and measurable value across multiple markets, which of course this brings, it is also about letting our clients tap into great resources and people around the world who have highly specialized experience in this sector,” said David Sable.

Tech.YR begins with a strong client base. Adobe and Dell are serviced in multiple locations and Symantec, Autodesk, LG, AMD and BMC Software are serviced by individual offices. The practice is built on a strong heritage of jointly servicing technology clients including Novell, Freescale, SITA, ITU and Blue Coat.

—Visit site

About Y&R

Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R also includes specialized companies in every region, such as Bravo, Kang & Lee, SicolaMartin, BrandBuzz, Campaign Palace, Banner, to name just a few, as well as a new global marketing practice, Tech.YR.
Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.
Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, LG and Telefonica, among many others.

Since producing our first media campaign for Dell/Microsoft Joint Solutions this summer, we’ve had 3 campaigns go live: one for servers, one for joint virtualisation solutions and one for Latitude laptops.

With the results now in, we’re pleased to announce every piece of work has generated above average click-through-rates and our landing page has attracted high levels of registrations and downloads.

On the back of this success, we’ll be launching a new campaign every 6 weeks in 2012. Nothing like keeping busy!