NEWS

We’re always work­ing hard to raise our pro­file, so we’re really pleased to announce that Ban­ner has joined Haystack, the brand new meet­ing point between clients and agencies.

So, if you know of any­one look­ing for a new agency, or if you’d just like a reminder of how we can help you, you can now find us at Haystack too

—View Pro­file

This issue of Bite Me also sees the arrival of two new mem­bers of the Ban­ner busi­ness devel­op­ment team.

Anouska and Bethan will be help­ing Jess on the new busi­ness front and we’re hop­ing they’ll be very busy in the com­ing months.

Never ones to be short of an opin­ion, we’ve con­tributed the Mobile and Social Media chap­ter of this year’s B2B Mobile Best Prac­tice guide. Other chap­ters include: Devel­op­ing a mobile strat­egy, Mobile email, Text Mes­sag­ing, Mobile Web­sites, Mobile Apps, Mobile CRM and the Future of Mobile marketing.

—Find out more here

Sum­mer sees more new join­ers! Our cre­ative depart­ment wel­comes David Ker­ri­gan (Art direc­tor and long-suffering Arse­nal fan), Nigel Holmes (Copy­writer with two non-retrieving golden retriev­ers) and Flora Jung­man (French dig­i­tal designer and cricket-lover). On the other side of the build­ing, Karen Bengo joins media as a clothes-shopping, the­atre­go­ing, cereal-munching Online Cam­paign Man­ager. Look out for them at the next Ban­ner jolly.

—View our people

Not con­tent with pro­duc­ing the event col­lat­eral for Elo­qua Expe­ri­ence 2011, Ban­ner only went and spon­sored it too!

We also joined the 150+ top mar­ket­ing and dig­i­tal indus­try experts at the event to dis­cover the lat­est trends and tech­nolo­gies in the world of mar­ket­ing automation.

You can view all details of the event here and see pho­tos from the day here.

A sim­ple yet author­i­ta­tive mar­ket snap­shot, specif­i­cally for bud­get hold­ers in B2B busi­nesses. Its aim, to find the major trends in B2B mar­ket­ing for 2011 and beyond.

Click here to take part in the study, get a copy of the results and the chance to win an iPad2. Or join the dis­cus­sion on Twit­ter, use the hash­tag #IABB2B.

As if Char­lotte and Hanne weren’t busy enough with our own tech clients, they’re also get­ting saucy with our part­ner agency, ADK, and their client, Kikko­man Soy Sauce.

In our video-seeding cam­paign, we’re ask­ing young, urban, cre­ative types to con­coct new and excit­ing recipes using soy sauce, in return for the chance to win a trip to Amsterdam.

Posts on YouTube and Face­book begin the con­ver­sa­tion – fol­lowed by out­reach to tar­geted blogs – and brand ambas­sadors are engaged on social plat­forms like Twit­ter. Our goal: 310,000 video views in three weeks.

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When the Adobe UK Edu­ca­tion group told us they wanted to help higher edu­ca­tion fac­ulty guide their stu­dents to flour­ish­ing careers, we helped them cre­ate a one-stop shop to success.

Now, higher edu­ca­tion staff & fac­ulty have a place to go to where they can get all the infor­ma­tion they need to guide their insti­tu­tion & their stu­dents: webi­nars, videos, whitepa­pers and even guest speak­ers. Offi­cially, it’s a blog, yet that doesn’t give it the credit it deserves. It’s filled with use­ful plu­g­ins and wid­gets, allow­ing a much richer user expe­ri­ence.

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Why go to the trou­ble of cre­at­ing a cam­paign and then only use the assets once? That’s the ques­tion that was asked when Dell pro­posed using work from their brand aware­ness cam­paign in Ger­many to pro­mote their chan­nel resellers.

As a result, they now have inter­ac­tive online ads that allow users to find their near­est reseller, read case stud­ies and watch videos. This then dri­ves traf­fic to a part­ner show­case land­ing page demon­strat­ing the ben­e­fits of using Dell in the enterprise.

The cam­paign went live in June and runs through July in Ger­many and the Netherlands.

Ban­ner, WPP’s spe­cial­ist tech­nol­ogy agency, has been appointed by Crucial.com, a lead­ing online des­ti­na­tion for com­puter mem­ory and stor­age upgrades, to exe­cute cre­ative inte­grated mar­ket­ing com­mu­ni­ca­tion pro­grammes across the UK and France.

Ban­ner helps the world’s lead­ing tech­nol­ogy com­pa­nies accel­er­ate the adop­tion of their ideas, prod­ucts and ser­vices. They build brands, gen­er­ate demand and cre­ate sales momen­tum. So whether online, offline or in per­son, they can help you suc­ceed faster and fur­ther. Learn what they could do for you through­out Europe and beyond at www.b1.com

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