NEWS

From the 12th Decem­ber, Clerken­well has a bit of Chelsea Har­bour in it. That’s the date we moved into our fab new offices in EC1.

While we’re sad to leave our marina-side home, we’re all really excited to be in one of London’s coolest new quar­ters. We’ve got great shop­ping, great restau­rants and great bars as our neigh­bours. And we intend to be very neighbourly.

So come and see us soon. We’ll show you around the office and – if you’ve got the time – intro­duce you to our new stomp­ing ground.

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Octo­ber saw us host­ing Pin­point: the Demand Gen Hud­dle, and we were very happy to wel­come over 25 top indus­try mar­keters to our offices for an after­noon of expert speak­ers and lively discussion.

On the back of the event, we’ve put together a white paper cov­er­ing many of the top­ics of the day. In it, we cover the lat­est trends, best prac­tices and insight­ful case stud­ies to high­light what’s work­ing and what’s not in the demand gen space.

—Down­load the whitepaper

Santa’s come early and brought us two shiny new join­ers for our media and client ser­vice depart­ments. Fran joins us as a Media Account Man­ager while Adrian takes on the role of Senior Account Direc­tor in the mar­comms team.

—View our people

How do you turn an unhelp­ful, under­per­form­ing PC into an obe­di­ent, hard-working ally? In most cases, it’s as sim­ple as adding more RAM — which is where Crucial.com comes in.

In clas­sic adver­tis­ing fash­ion, we used a before and after con­cept, tam­ing the abu­sive, demonic beast and trans­form­ing it before your eyes into an adorable angel of a computer.

It’s been so suc­cess­ful, 70% improve­ment in click through rate, that Crucial.com are now deploy­ing the lit­tle crit­ters on their web­site and through­out their social media.

At our most recent hud­dle at our offices indus­try lead­ers joined us for the low­down on the future of the sales fun­nel. Guest speak­ers from Google, Autodesk, Elo­qua, The MIG and On24 gave their insights; and engaged in some lively dis­cus­sion over a glass of wine or two.

—Read more

It’s been well doc­u­mented that 93% of all B2B pur­chases start with an Inter­net search; but are peo­ple look­ing for prod­ucts or solu­tions — and what chan­nels should you use to pro­vide them?

That was Michael’s topic as a speaker at the B2B Mar­ket­ing Con­tent Sem­i­nar last month. To see his pre­sen­ta­tion, just con­tact Michael for a copy at Michael@b1.com

We’re sure you’ll find it hugely insightful.

—Email Michael

There’s no avoid­ing the sub­ject of mobile mar­ket­ing today. And Michael was at the IAA’s Annual Meet­ing in Ger­many to give his thoughts on using it to max­imise a campaign’s potential.

Regard­less of the size or struc­ture of your com­pany why not take advan­tage of his knowl­edge to ben­e­fit your own mobile comms? Just con­tact him at Michael@b1.com and he’ll be happy to help.

—Email Michael

We’re always work­ing hard to raise our pro­file, so we’re really pleased to announce that Ban­ner has joined Haystack, the brand new meet­ing point between clients and agencies.

So, if you know of any­one look­ing for a new agency, or if you’d just like a reminder of how we can help you, you can now find us at Haystack too

—View Pro­file

This issue of Bite Me also sees the arrival of two new mem­bers of the Ban­ner busi­ness devel­op­ment team.

Anouska and Bethan will be help­ing Jess on the new busi­ness front and we’re hop­ing they’ll be very busy in the com­ing months.

Never ones to be short of an opin­ion, we’ve con­tributed the Mobile and Social Media chap­ter of this year’s B2B Mobile Best Prac­tice guide. Other chap­ters include: Devel­op­ing a mobile strat­egy, Mobile email, Text Mes­sag­ing, Mobile Web­sites, Mobile Apps, Mobile CRM and the Future of Mobile marketing.

—Find out more here