NEWS

Ban­ner, WPP’s spe­cial­ist tech­nol­ogy agency, has been appointed by Crucial.com, a lead­ing online des­ti­na­tion for com­puter mem­ory and stor­age upgrades, to exe­cute cre­ative inte­grated mar­ket­ing com­mu­ni­ca­tion pro­grammes across the UK and France.

Ban­ner helps the world’s lead­ing tech­nol­ogy com­pa­nies accel­er­ate the adop­tion of their ideas, prod­ucts and ser­vices. They build brands, gen­er­ate demand and cre­ate sales momen­tum. So whether online, offline or in per­son, they can help you suc­ceed faster and fur­ther. Learn what they could do for you through­out Europe and beyond at www.b1.com

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A warm wel­come to our shiny and new people.

Claire Grantham – Head of Project Man­age­ment. Loves cats and pota­toes (but not together).

Andy Ankomah – Search Account Man­ager. Has trav­elled the world and has now set­tled at the Harbour.

—View our people

The new EU cookie reg­u­la­tions are now in play – and they’re going to affect almost all online comms we pro­duce. Our white paper “Here comes the Cookie Mon­ster” cuts through the legalese to deliver all the salient facts. And, while it cer­tainly isn’t meant to replace pro­fes­sional legal advice, we believe you’ll find it hugely insightful.

—Get your free copy here

Adobe Cre­ative Suite 5.5 is the very lat­est soft­ware from Adobe, designed to give com­pa­nies the tools they need push the bound­aries of cre­ativ­ity fur­ther than ever.

It was our job to launch this new and inno­v­a­tive prod­uct to mid-market busi­nesses in Europe. To do this, we split the tar­get audi­ence into three areas – cre­atives, IT direc­tors and pro­cure­ment teams – and sent them a tai­lored eDM invit­ing them to visit the “What if?” microsite. Here they can see ani­ma­tions, videos and reports explain­ing what Adobe CS5.5 can do for them.

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Secret plans. Clan­des­tine meet­ings. Every­thing on the hush hush. Our media team recently helped Lebara Mobile launch their new 1p per minute price plan in a big way. Thing is, it was so secret only a hand­ful of peo­ple could know before the event. The result was a high-profile cam­paign that was any­thing but secret, run­ning across the under­ground, bus super­sides, spec­tac­u­lar mega-sites, 48 and 96 sheets and a national four-page wrap of the Metro reach­ing 1.3 mil­lion people.