NEWS

Y&R Aligns Its Tech­nol­ogy and Business-to-Business Agen­cies to Form Spe­cial­ized Inte­grated Net­work
Mon­day, Dec 12

David Sable, Global CEO of Y&R, announced today that Y&R is launch­ing a new global tech­nol­ogy mar­ket­ing prac­tice named Tech.YR. By align­ing seven Y&R agen­cies that focus on tech­nol­ogy and telecom­mu­ni­ca­tions — Ban­ner in Lon­don, Sico­la­Martin in Texas, Y&R Busi­ness Com­mu­ni­ca­tions Geneva, Y&R Sin­ga­pore, Y&R Bei­jing, VML Brazil and VML in mul­ti­ple mar­kets, Tech.YR will pro­vide an inte­grated global net­work to its clients.

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Since pro­duc­ing our first media cam­paign for Dell/Microsoft Joint Solu­tions this sum­mer, we’ve had 3 cam­paigns go live: one for servers, one for joint vir­tu­al­i­sa­tion solu­tions and one for Lat­i­tude laptops.

With the results now in, we’re pleased to announce every piece of work has gen­er­ated above aver­age click-through-rates and our land­ing page has attracted high lev­els of reg­is­tra­tions and downloads.

On the back of this suc­cess, we’ll be launch­ing a new cam­paign every 6 weeks in 2012. Noth­ing like keep­ing busy!

How do you han­dle the launch of a ground-breaking new vac­uum pump? With a custom-designed, 6-foot android of course.

Edwards Vac­uum pumps have a rep­u­ta­tion for near bullet-proof reli­a­bil­ity and an industry-leading ser­vice life. So, the brief for the launch of their new CXS prod­uct was to con­vey these last­ing qual­i­ties in a dynamic light.

Our solu­tion: You’ll need replac­ing before it does.

The mes­sage was clear, this is the pump for you, your suc­ces­sor and your successor’s suc­ces­sor. Since launch, the cam­paign has gen­er­ated lots of new leads for Edwards and we hope it will build the foun­da­tion for a long and suc­cess­ful rela­tion­ship.

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Qual­ity Local Can­di­dates, that’s what it’s all about for recruiters and, just as impor­tantly, their clients. So when Caterer.com asked us to high­light their abil­ity to pro­vide employ­ers with more than a great quan­tity of job­seek­ers, we gave them a unique, own­able hook: Give your posi­tion a lit­tle QLC.

The QLC visual now fea­tures across their comms, includ­ing online ban­ners, press ads, emails and web­site, and we look for­ward to it becom­ing an inte­gral part of their brand in the future.

—Visit the site

From the 12th Decem­ber, Clerken­well has a bit of Chelsea Har­bour in it. That’s the date we moved into our fab new offices in EC1.

While we’re sad to leave our marina-side home, we’re all really excited to be in one of London’s coolest new quar­ters. We’ve got great shop­ping, great restau­rants and great bars as our neigh­bours. And we intend to be very neighbourly.

So come and see us soon. We’ll show you around the office and – if you’ve got the time – intro­duce you to our new stomp­ing ground.

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Octo­ber saw us host­ing Pin­point: the Demand Gen Hud­dle, and we were very happy to wel­come over 25 top indus­try mar­keters to our offices for an after­noon of expert speak­ers and lively discussion.

On the back of the event, we’ve put together a white paper cov­er­ing many of the top­ics of the day. In it, we cover the lat­est trends, best prac­tices and insight­ful case stud­ies to high­light what’s work­ing and what’s not in the demand gen space.

—Down­load the whitepaper

Santa’s come early and brought us two shiny new join­ers for our media and client ser­vice depart­ments. Fran joins us as a Media Account Man­ager while Adrian takes on the role of Senior Account Direc­tor in the mar­comms team.

—View our people

How do you turn an unhelp­ful, under­per­form­ing PC into an obe­di­ent, hard-working ally? In most cases, it’s as sim­ple as adding more RAM — which is where Crucial.com comes in.

In clas­sic adver­tis­ing fash­ion, we used a before and after con­cept, tam­ing the abu­sive, demonic beast and trans­form­ing it before your eyes into an adorable angel of a computer.

It’s been so suc­cess­ful, 70% improve­ment in click through rate, that Crucial.com are now deploy­ing the lit­tle crit­ters on their web­site and through­out their social media.

At our most recent hud­dle at our offices indus­try lead­ers joined us for the low­down on the future of the sales fun­nel. Guest speak­ers from Google, Autodesk, Elo­qua, The MIG and On24 gave their insights; and engaged in some lively dis­cus­sion over a glass of wine or two.

—Read more

It’s been well doc­u­mented that 93% of all B2B pur­chases start with an Inter­net search; but are peo­ple look­ing for prod­ucts or solu­tions — and what chan­nels should you use to pro­vide them?

That was Michael’s topic as a speaker at the B2B Mar­ket­ing Con­tent Sem­i­nar last month. To see his pre­sen­ta­tion, just con­tact Michael for a copy at Michael@b1.com

We’re sure you’ll find it hugely insightful.

—Email Michael