Inside the mind of the IT professional
01.08.2008
We recently got a unique first look at the Wave 15 research from IGS (IDG's international sales arm).


Wave 15 offers an invaluable look into the minds of IT professionals across the UK, France and Germany. It examines everything from spending and planned purchases to favoured brands and media influences (and everything in between). Wave 15 also looks at the awareness of the likes of podcasts, webcasts, blogs, wikis and RSS. If you'd like a look yourself, email our Media Director, Mike Jarvis at mike.jarvis@b1.com or call on 020 7349 2271.

Banner Events book launch
03.04.2008
It's all go for the Banner Events team; with sales incentives in Marrakesh, summits for TMT executives in Courmayeur, not to mention gearing up BT's hospitality for Euro 2008. We've crammed some of our recent successes into a neat booklet. It highlights the exciting events we can create to make your brand shine and meet your business objectives. To find out more about what the Banner Events team can do for you, call our Events Director, Belinda Raynes on +44 (0)20 7349 2261 or email belinda.raynes@b1.com

SanDisk
27.11.2007
Since January 2007 SanDisk has been the proud sponsor of the Ducati Corse MotoGP racing team, a performance leader in the high-speed world of motorcycle racing.

This year Ducati team member Casey Stoner stormed to victory in the MotoGP World Championship. To celebrate this, SanDisk asked Banner's Media team to plan and implement a print campaign congratulating Stoner. The campaign also had to raise awareness of SanDisk's association with the Ducati team. To achieve this, we created a media plan with activity that ran in premium positions within quality news publications on Monday 5th November, directly after the last racing weekend: the Valencia GP, on Sunday 4th November. We also executed a high profile campaign across the UK, Germany, France, Italy, Spain, South Africa, Sweden and the UAE. Best of all though, we were able to secure unique media coverage at the Valencia GP itself.