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	<title>B1 Insights</title>
	<link>http://www.b1.com/insights</link>
	<description>Just another B1 Wordpress Sites site</description>
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		<title>6 Degrees of Demand Generation</title>
		<description><![CDATA[Today, marketing is more than simply about doing some communications and throwing leads over the wall to sales. It is a discipline that touches every part of the sales cycle – attracting new customers, making them sales-ready, helping close the deal, converting new customers into advocates, delivering long-term repeat sales. Fundamentally, this means the marketing [...]]]></description>
		<link>http://www.b1.com/insights/2011/12/16/6-degrees-of-demand-generation</link>
			</item>
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		<title>B2B Mobile Social Media</title>
		<description><![CDATA[The screen on the average BlackBerry measures just 60mm across. Yet for many of today’s B2B buyers, this is the main source they have for information about the products and services they will buy in the coming year. More than this, it is also the main way that they will engage in the various communities that influence their buying decisions. It’s not surprising then that B2B marketers should be wrestling with how to make the most of mobile social media.]]></description>
		<link>http://www.b1.com/insights/2011/06/09/b2b-mobile-social-media</link>
			</item>
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		<title>Here comes the Cookie Monster – making sense of the EU Data Protection Legal Framework</title>
		<description><![CDATA[Privacy is a big issue right across the internet. As we’ve all seen, companies that fail to take users’ privacy seriously do so at their peril. While many of us are well versed in the current rules around opt-in for emails and the management of PII data, there is now a new set of European [...]]]></description>
		<link>http://www.b1.com/insights/2011/05/27/here-comes-the-cookie-monster</link>
			</item>
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		<title>More than Twitter – social media and the tech buyer</title>
		<description><![CDATA[Social media is the topic of the moment for many marketers. It seems you can’t move for blog posts telling you why you MUST get engaged right now. Half of this year’s conferences have a social media focus (the other half include sessions on getting more from Twitter or creating Facebook communities). And social media [...]]]></description>
		<link>http://www.b1.com/insights/2010/11/03/more-than-twitter-social-media-and-the-tech-buyer</link>
			</item>
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		<title>Momentum – new perspectives on demand generation</title>
		<description><![CDATA[Demand generation is the number one focus of an ever-increasing number of marketers. Faced by ever higher quarterly targets, they need to deliver predictable results from their activity. But, all too often, the traditional six week B2B campaign is simply failing to deliver. In this white paper we explode the myth of the traditional sales [...]]]></description>
		<link>http://www.b1.com/insights/2010/07/09/momentum-%e2%80%93-new-perspectives-on-demand-generation</link>
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		<title>Squeeze more out of the web</title>
		<description><![CDATA[The web plays a central role in everything we do in marketing today. But are you really getting the most you can out of it? In this video, we’ll take you through how you can deliver better results and greater ROI. We focus on where you should invest and where you should proceed with caution. [...]]]></description>
		<link>http://www.b1.com/insights/2010/07/09/squeeze-more-out-of-the-web</link>
			</item>
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		<title>Inside the mind of the IT buyer</title>
		<description><![CDATA[There are many, many customer segmentations in the world of marketing. Typically, these involve a chunk of research to determine a set of buyer archetypes. These are often then given names such as ‘big man on campus’, ‘harassed MD’ and ‘digital refusenik’. As an approach, they can be pretty helpful. They provide a shorthand way [...]]]></description>
		<link>http://www.b1.com/insights/2010/07/08/inside-the-mind-of-the-it-buyer</link>
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