May 1st, 2012
Introduction to Search Marketing
Search engine marketing or SEM is the process of growing online visibility and traffic. SEM is composed of two fundamental and distinct core elements. The first element is SEO (“Search Engine Optimisation”, that promotes organic results), the second is Paid Search or PPC (Pay Per Click). Even though they are completely independent topics, used together, SEO and PPC benefit each other. To better understand SEM view our presentation.
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