INSIGHTS

Search engine mar­ket­ing or SEM is the process of grow­ing online vis­i­bil­ity and traf­fic. SEM is com­posed of two fun­da­men­tal and dis­tinct core ele­ments. The first ele­ment is SEO (“Search Engine Opti­mi­sa­tion”, that pro­motes organic results), the sec­ond is Paid Search or PPC (Pay Per Click). Even though they are com­pletely inde­pen­dent top­ics, used together, SEO and PPC ben­e­fit each other. To bet­ter under­stand SEM view our presentation.