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The Dig­i­tal Couch took a well-deserved rest after Christ­mas but now it’s up and rar­ing to go again – revived after its mini-break to Paris. It did find love with a sofa in the Lou­vre but alas there was no Valen­tine card in the post. Worry not; we’ve man­aged to stop him brood­ing just long enough to take a look at what’s been hap­pen­ing in the world of tech so far this year.

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The impend­ing Tube Strike didn’t deter a record num­ber of tech­nol­ogy mar­keters com­ing to the Ban­ner offices to take part in this year’s Social Media Hud­dle. And, look­ing at the feed­back, the con­tent of the day was rated at 4.2 out of 5.

So first of all, a big thank you to our speak­ers and work­shop mod­er­a­tor for mak­ing the hud­dle such a suc­cess and pre­sent­ing such com­pelling con­tent — Ioanna Sta­gia (CNN Inter­na­tional), Henry Clifford-Jones (LinkedIn Europe), Jackie Hewitt (Autodesk), Xabier Ormaz­a­bal (Salesforce.com) and Zoe Sands (Juniper).

There were a num­ber of com­mon strands to the day:

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Recently, whilst look­ing through a LinkedIn group on Face­book and Twit­ter for busi­ness, I came across a ques­tion that asked: Is it ok to have mul­ti­ple Face­book and Twit­ter accounts for your business?

It depends…

The answer (at least it seems this way to me) is self-evident: it depends. What I said, was this:

I think it all comes down to defin­ing exactly what you want to achieve and exe­cut­ing the pro­gramme in a way that’s con­sis­tent with the brand.

There are sit­u­a­tions (espe­cially with smaller organ­i­sa­tions) where a sin­gle account would be suf­fi­cient; you need a cer­tain ‘crit­i­cal mass’ to gain enough inter­est­ing con­tent and wouldn’t nec­es­sar­ily want to dilute this.

 In medium and large enter­prises, though, I can see it being ben­e­fi­cial to have mul­ti­ple accounts for var­i­ous rea­sons:

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A num­ber of years ago, we had a com­pany off-site fea­tur­ing a trea­sure hunt as the pri­mary chal­lenge for the day. This involved teams of Ban­ner­ites zoom­ing around Lon­don in black cabs look­ing for the answers to a series of cryp­tic clues.

Whilst it was com­pet­i­tive and fun, that approach seems anti­quated by today’s stan­dards. For an agency whose rai­son d’être is to under­stand and use tech­nol­ogy bet­ter than any other agency, scrib­bling the answers onto bits of paper wasn’t really a good way of track­ing progress or edu­cat­ing our team on new tech­nolo­gies.

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