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It seems only yes­ter­day that I wrote my last post on QR Codes, but just checked and it was last Novem­ber and my god has a lot hap­pened! Maybe, just maybe, they’re catch­ing on.

Despite encour­ag­ing signs in 2010, there were many who just believed that QR Codes, or mobile bar codes, were purely an interim tech­nol­ogy wait­ing for the newer, funkier tech­nolo­gies such as NFC and aug­mented real­ity to get their act together and take over. But, as is the way, this hasn’t hap­pened yet. Sure, things have pro­gressed, but they still do not yet offer com­pelling rea­sons for mobile manufacturers/networks to make the invest­ment to uni­ver­sally include them. This is due to, amongst other things, some inter­op­er­abil­ity issues between Wik­i­tude and Layar tech­nol­ogy, the debate over user inter­faces and the pros and cons of real-time ver­sus cached data.

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We’re really excited about an upcom­ing event we’re co-hosting with a bunch of like-minded part­ners. On Novem­ber 4th we’re launch­ing the Euro­pean Demand Gen­er­a­tion Sum­mit in part­ner­ship with Google, Elo­qua, BrightTALK and Mar­ke­tOne. It’s going to be held in Lon­don at Alti­tude, which is on the very top floor of Mill­bank tower with views across Lon­don. Speak­ers include Amanda Job­bins, Omniture’s Neil Mor­gan, Jeremy Bevan from Nov­ell and Justin Gale, a senior online mar­keter from HP.

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