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A year is a long time in social media. We held our first Social Media Hud­dle in Autumn 2009. Dur­ing the ses­sion, atten­dees learnt how Dell, IBM, Juniper and Salesforce.com were all using social media to drive mar­ket­ing success.

To see how social media has moved on, this year we’re host­ing a new hud­dle at the Ban­ner offices. In this information-packed after­noon, mar­keters will hear from senior tech­nol­ogy mar­keters and ven­dors about how they’re using social media to drive prov­able suc­cess for their brands in 2010 and beyond.

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At the Hud­dle you’ll discover:

• How to get the most from the avail­able media options

This week, we look at the indus­try from the per­spec­tive of the abnor­mal. So put on your ‘Dali’ glasses and see what hap­pens when a dog gets an agency, a foot meets a place where there is no sun­shine, a celebrity loses his friends and an AD-vocate loses faith.

Adop­tion can be tough

–espe­cially when you are just a lit­tle pooch. So, why not ADVERTISE!? This is a great cam­paign from TV agency Thinkbox. Every home deserves a Har­vey. Why not join him on Face­book too?

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A num­ber of years ago, we had a com­pany off-site fea­tur­ing a trea­sure hunt as the pri­mary chal­lenge for the day. This involved teams of Ban­ner­ites zoom­ing around Lon­don in black cabs look­ing for the answers to a series of cryp­tic clues.

Whilst it was com­pet­i­tive and fun, that approach seems anti­quated by today’s stan­dards. For an agency whose rai­son d’être is to under­stand and use tech­nol­ogy bet­ter than any other agency, scrib­bling the answers onto bits of paper wasn’t really a good way of track­ing progress or edu­cat­ing our team on new tech­nolo­gies.

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Over the last cou­ple of weeks, we’ve been work­ing to pro­duce an at-a-glance map out­lin­ing some of the main options B2B mar­keters face in using social media to engage their audiences.

And now, cue fan­fare, it’s ready. Woo-hoo!

You can down­load a groovy hyper­linked PDF ver­sion here. Feel free to share it too.

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Con­tent mar­ket­ing is one of today’s hot mar­ket­ing top­ics – par­tic­u­larly in B2B. It’s been fuelled by the per­cep­tion that tra­di­tional push mar­ket­ing doesn’t work in a social media dri­ven world – it’s too shal­low, too manip­u­la­tive, too inauthentic.

While this view is almost cer­tainly over­stated (plenty of push mar­ket­ing cam­paigns are still gen­er­at­ing healthy responses) it has a point. There is a wide­spread desire on the part of cus­tomers for more human, less spun com­mu­ni­ca­tions that add value to their deci­sions rather than mud­dy­ing the waters.

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We’re really excited about an upcom­ing event we’re co-hosting with a bunch of like-minded part­ners. On Novem­ber 4th we’re launch­ing the Euro­pean Demand Gen­er­a­tion Sum­mit in part­ner­ship with Google, Elo­qua, BrightTALK and Mar­ke­tOne. It’s going to be held in Lon­don at Alti­tude, which is on the very top floor of Mill­bank tower with views across Lon­don. Speak­ers include Amanda Job­bins, Omniture’s Neil Mor­gan, Jeremy Bevan from Nov­ell and Justin Gale, a senior online mar­keter from HP.

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