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I’m no scrooge, but there is some­thing insid­i­ous about cer­tain Christ­mas campaigns.

Now ‘get­ting into the spirit of things’ is great — I think it is a bril­liant idea — but to have the word Christ­mas in every sec­ond sen­tence to con­vince cus­tomers that “with­out X it just won’t be the same”, seems to prey on con­sumer fears rather than embrace a sense of cama­raderie and fun.

As such, the cam­paigns I’ve cho­sen this week get peo­ple excited and cre­ate a mem­o­rable experience.

Grab your eggnog and read on!

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This week we pay homage to trans­port. From the old, the bril­liant and new, and the ‘I don’t get it?’, we bring you cam­paigns, con­cepts and chaos that emerge when you mix horse­power and creativity.

Tech vs. Car (Again)

A few weeks ago we looked at a mobile broad­band com­pany who wanted to see if their con­nec­tion was faster than an F1 car. It seems tech­nol­ogy and rac­ing are still inex­tri­ca­bly linked.

Epson decided it would be a great idea to see if their lat­est printer was faster than a race car. Why? Um… I’m not quite sure. Use­ful the next time you are on the track and need that pre­sen­ta­tion ASAP I guess.

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This week, we look at the indus­try from the per­spec­tive of the abnor­mal. So put on your ‘Dali’ glasses and see what hap­pens when a dog gets an agency, a foot meets a place where there is no sun­shine, a celebrity loses his friends and an AD-vocate loses faith.

Adop­tion can be tough

–espe­cially when you are just a lit­tle pooch. So, why not ADVERTISE!? This is a great cam­paign from TV agency Thinkbox. Every home deserves a Har­vey. Why not join him on Face­book too?

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This week I revisit some ren­di­tions of ear­lier posts, reveal that I’m a bit of a sci-fi fan­boy, look at how splash­ing some paint on the walls and a hand­ful of cam­eras can cre­ate some engag­ing cam­paign ideas, and also at what hap­pens when you dis­tract UK dri­vers with mon­ster cleav­age. Enjoy.

Last week, we looked at herd­ing cats in IKEA. Not strictly a cam­paign, but this video is a great par­ody of the orig­i­nal.

Next, an homage to Halo. As some of you may know, Bungie Stu­dios launched the new Halo Reach game for the X-Box con­sole at mid­night on Tues­day with excited fans queu­ing for over 2 days to get their hands on a copy.

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Look­ing back on my youth, I used to pride myself on my abil­ity to remem­ber all of my friends’ tele­phone num­bers and every uni­ver­sity lec­ture that I had over the course of a week. Now, such feats of mem­ory are no longer required of my brain – my mobile devices and online ser­vices remem­ber and man­age these tasks for me.


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So, games pub­lisher, Pop­cap, found a gold­mine in the gar­den. Plants vs. Zom­bies, which started as a PC game has become some­thing more. Diver­si­fy­ing its plat­form base and rack­ing up huge sup­port in App Stores, users can ‘try before they buy’ with some great online executions.

What do you do when your com­pany causes the world’s most media-tracked nat­ural dis­as­ter? Isn’t it obvi­ous? You blow 3.5 mil­lion dol­lars on Google ads, that’s what…

How do you know when viral danc­ing (a ‘la flash­mob style) is finally dead? When com­pa­nies have to resort to the cute­ness of chil­dren to make them work; that’s when. Fol­low­ers, be ashamed…

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Every week, Ban­ner brings you more cool campaigns/ideas/articles found whilst sniff­ing round the inter­web.


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• Don’t Shoot the Bear! – YouTube made inter­est­ing by Tipp-Ex. Great cam­paign for dri­ving user input. Be cre­ative with your ideas. Try: fishes, dances, rap, tick­les, picks up, shoots and eats to get you going… (It will all make sense when you are there, trust me.)
• Another YouTube cre­ation, this time with Sly and some friends…
• If you missed the Apple spe­cial announce­ment yes­ter­day, then you won’t want to miss this. Finally, a place where Apple “fan­boys” can go and com­mu­ni­cate with the like-minded.

From using Twit­ter as a social paint­brush, to tar­get­ing the under­dogs of great­ness, here are some of the best campaigns/virals/ideas/social media dri­vers we’ve found down the back of the dig­i­tal couch in the last week:

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• Can Cha­troulette actu­ally be used for some­thing use­ful? One agency thought so. Does it go too far? You be the judge.
• Twit­ter becomes a social paint­brush to con­vince Amer­ica that Canada is great!
• What hap­pens when you mix glit­tery vam­pires and prod­uct place­ment with a social media strat­egy? Great idea or cringe wor­thy cash-in?