B1BLOG

I have pretty much estab­lished myself as an anti ‘i’-product per­son. Whilst I recog­nise they are beau­ti­ful, work straight out of the box and have brought joy (and smug­ness) to mil­lions, they are not for me. I like a prod­uct that I can tin­ker with, basi­cally an item that I can make my own.

I don’t own an iPhone (I’ve got a Motorola Flipout – Android based) or an iPod (I use my phone) or an Mac­Book (I have a HP lap­top, which has been tweaked to be super­fast for my gam­ing / retouch­ing use) or an iPad (I’ve got a Kin­dle).

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‘Tis almost the sea­son to be jolly. Santa has been dusted off, the rein­deer re-stuffed and both are being shoe-horned back into ad cam­paigns to sell every­thing from leather sofas to mince pies. At this time of year, any­thing not bright red or fea­tur­ing a ridicu­lous elf has to work hard to get noticed. With retail stores tak­ing a beat­ing from online sales, com­pa­nies have to think big­ger and bet­ter to reach their audi­ence. A shop win­dow isn’t going to cut it; you’re going to have to do bet­ter than that to impress Joe Pub­lic.

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Stick it to the man, think out­side the box and become an unsung hero. This week we look at cam­paigns which excite the mind, con­fuse the senses and tug your heart/purse strings.

UnL­ogo

They say the aver­age per­son in the US is bom­barded by 3000 adver­tis­ing mes­sages a great num­ber of adver­tis­ing mes­sages every day. How would it be for adver­tis­ers if ads could fil­tered out?

Jeff Crouse aims to do just this with a dig­i­tal art project, replac­ing recog­nis­able logos with images of your choice. Now imag­ine this in real-time in a YouTube video, aug­mented by your Face­book or LinkedIn pro­files. The future is not so far away, and adver­tis­ers will have to find ever more cre­ative ways to reach their audi­ences.

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