B1BLOG

It seems only yes­ter­day that I wrote my last post on QR Codes, but just checked and it was last Novem­ber and my god has a lot hap­pened! Maybe, just maybe, they’re catch­ing on.

Despite encour­ag­ing signs in 2010, there were many who just believed that QR Codes, or mobile bar codes, were purely an interim tech­nol­ogy wait­ing for the newer, funkier tech­nolo­gies such as NFC and aug­mented real­ity to get their act together and take over. But, as is the way, this hasn’t hap­pened yet. Sure, things have pro­gressed, but they still do not yet offer com­pelling rea­sons for mobile manufacturers/networks to make the invest­ment to uni­ver­sally include them. This is due to, amongst other things, some inter­op­er­abil­ity issues between Wik­i­tude and Layar tech­nol­ogy, the debate over user inter­faces and the pros and cons of real-time ver­sus cached data.

Read the full post »

Visu­alised ¹. past par­tici­ple, past tense of vis·u·al·ize (Verb)

1. Form a men­tal image of; imagine.
2. Make (some­thing) vis­i­ble to the eye

¹ Google Search Dic­tio­nary www.google.com

This week we look at ideas that take large chunks of infor­ma­tion and trans­form them into some­thing visu­ally appeal­ing, socially engag­ing or, in some cases, anti-establishment.

Social in 60 Seconds

Stuff that hap­pens while you boil your ket­tle

Read the full post »

We held another suc­cess­ful Hud­dle over at the Ban­ner offices yes­ter­day. The sub­ject was all things mobile. And, over the course of the next few blog posts, I’ll be tak­ing you through some of the insights from the var­i­ous speak­ers who gen­er­ously gave their time to make the after­noon such a suc­cess:

Read the full post »

• Simon Sil­vester – EVP Head of Plan­ning, Y&R EMEA
• Christina Carstensen – Direc­tor of Mobile Strat­egy, IDG
• Matt Findel-Hawkins – Sales Direc­tor, Nikkei BP Europe
• Mark Challi­nor – Direc­tor of Mobile, Tele­graph Media Group

B1.com QR Code

There is a head­long stam­pede at moment for pub­lish­ers to do an app. All we hear is ‘must do an app’, ‘can we show you our app?’ Even my daugh­ter says she wants an app!

But whilst this appears to be a symp­tom of an all-consuming desire to go ‘dig­i­tal’, in most sec­tors print still has a major part to play.

There is no way that even a rich-media app can replace the “Tatler” expe­ri­ence, or really be read in the bath (or on the toi­let) with any form of dig­nity.

Read the full post »