November 4th, 2010
LinkedIn is an undeniable force when it comes to B2B social networks. Henry Clifford-Jones showed us some fascinating statistics – over 80 million professionals viewing 1.5billion pages per month across 600,000 professional groups.
When you want to build a group on LinkedIn, it’s only going to be a success if you build it around a common interest and purpose. An empty LinkedIn group can be a very lonely place…
So, the more focused and well-defined the group is, the higher the level of participation and engagement. Also, don’t get too disappointed if most people aren’t contributing. LinkedIn reckon that for every person that contributes on the site, nine will comment and interact, whilst 90 will just sit back and consume the content.