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September 29th, 2011

Digital Couch Issue 24

So sum­mer is wind­ing down. The lobster-tans are slowly fad­ing and peo­ple have shuf­fled back to their desks around the coun­try. But fear not, adver­tis­ers have made sure we remem­ber the good times. Sun, sand and adven­ture await. Oh, and one mas­sive shower scene…

Skoda Off-road – Image Mapping

Czech car man­u­fac­turer Skoda is on a roll. They have had a very suc­cess­ful year so far, win­ning mul­ti­ple awards for both their Fabia & Yeti lines of vehi­cles. Even the aging Octavia saloon is doing well. From the orig­i­nal Fabia “lovely things” cam­paign fea­tur­ing “bright cop­per ket­tles and warm woollen mit­tens” — which came out over 4 years ago — to the more recent Skoda Fabia RSMeaner stuff” cam­paign, Skoda are now push­ing their crossover flag­ship — the Yeti.