October 29th, 2010
2011 may very well be the year of mobile for marketers. A number of factors are combining to make mobile as key and exciting a marketing platform as online was in the early 2000’s.
Driving the revolution is the fact that smartphone penetration has now reached critical mass. According to Comscore’s State of Mobile report published in June, 1 in 4 Europeans already have a smartphone, so beyond SMS and photos, web access and apps are now becoming key uses for mobiles.