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Fly­ing poul­try, Hol­ly­wood movies, desk­top adven­tures and light-up cereal. It’s no longer just about bill­boards and TV ads. The very way in which we inter­act with the world around us is becom­ing one long sales pitch. This week we look at how tech­nol­ogy is directly influ­enc­ing our per­cep­tions of brands, through video, mobile, TV and even our break­fast cereal.

Angry Cake

Ask any mar­keter, the best val­i­da­tion for your prod­uct is an audi­ence that adver­tises for you! Not only is this usu­ally free, but refer­rals drive bet­ter results. Now I’m not talk­ing about guer­rilla mar­ket­ing, although this has its place, but rather a prod­uct that influ­ences a move­ment… price­less. (See what I did there?)

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It’s no longer break­ing news Intel are buy­ing McAfee and although the sub­ject has been thor­oughly cov­ered in the tech press in recent days, I’ve been giv­ing the sub­ject some thought and find myself a lit­tle sur­prised at the level of con­ster­na­tion — even out­rage — expressed by some com­men­ta­tors (or their read­ers) on the subject.

What is it about this deal that seems to have wound peo­ple up? Here are my thoughts.

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