B1BLOG

October 1st, 2008

The pitfalls of realtime campaign reporting

So our eDMs and mail invites for the Demand Gen­er­a­tion Sum­mit have gone out today. All nicely per­son­alised you’ll be glad to know. I was delighted to learn that I was going to be noti­fied by email of the reg­is­tra­tions as they came in. What a time-saver — no need to keep ask­ing for reports from the web team. And now I’ve found myself sat here for the last hour obses­sively press­ing ‘send-and-receive’ on my email account, occa­sion­ally check­ing the Black­Berry just in case it’s synch­ing with the server faster than my mac. Truly sad.

September 30th, 2008

The Demand Generation Summit

We’re really excited about an upcom­ing event we’re co-hosting with a bunch of like-minded part­ners. On Novem­ber 4th we’re launch­ing the Euro­pean Demand Gen­er­a­tion Sum­mit in part­ner­ship with Google, Elo­qua, BrightTALK and Mar­ke­tOne. It’s going to be held in Lon­don at Alti­tude, which is on the very top floor of Mill­bank tower with views across Lon­don. Speak­ers include Amanda Job­bins, Omniture’s Neil Mor­gan, Jeremy Bevan from Nov­ell and Justin Gale, a senior online mar­keter from HP.