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UNDER:IMHO
December 13th, 2011
IMHO — Is the Funnel Dead?
I was at Econsultancy’s Funnel event a few weeks ago. A good event with some interesting speakers, but one thing seemed clear – all attendees and vendors were totally bought into the concept of the tried and tested Funnel. For many agencies present, it actually seemed to be the basis of their business models and their pitch to the market.
Compare this with Forrester’s marketing event at The Grove, where the rallying cry seemed to be “The Funnel is dead”. Apparently, it’s now all about customer engagement.