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This week it’s all about screens and pro­jec­tion. Most of us, espe­cially if you are read­ing this, spend 8 hours a day star­ing at one, much of the time at office doc­u­ments, with the occa­sional break for a dog on a skate­board. But have you stopped to think just how impres­sive on-screen and pro­jected visu­als can really be? Here are some great exam­ples of peo­ple and agen­cies that see what we see in a com­pletely new way.

See Your Name In Lights

Hack­ing Time’s Square? There’s an App for that.

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Air­lines, dogs and whales. What do they have in com­mon? For one thing, they are all cur­rently the sub­ject of some visu­ally stun­ning or emo­tion­ally engag­ing ads. Whether you’re uncom­fort­able, fas­ci­nated or shocked, there is no deny­ing they make for com­pelling viewing.

The Space Invader

Don’t worry, I’m not talk­ing about the 80’s ver­sion of Angry Birds, but per­sonal space. We all like an empty seat next to us on a flight, and KLM have shown that busi­ness trav­ellers would even pay more for it! Per­sonal space is a big deal; it’s the rea­son you don’t squeeze between two peo­ple on a 3-seater bench, or sit at a 4-seater Star­bucks table with a stranger and his lap­top. KLM sent out their space invader to find out more. Feel­ing uncom­fort­able?

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Stick­ing with pre­dic­tions for the future from Edison’s insights last week, here are some more near-future articles.

From aug­mented music videos, to wear­able trans­porta­tion, in the cur­rent eco­nomic cli­mate (sic), it’s great to know there are peo­ple out there who still get paid to think out­side the box (also sic). Here are some of the results.

Acti­vate the Future

Thought Lead­er­ship. This is a phrase that gets thrown around more than the ubiq­ui­tous “cur­rent eco­nomic cli­mate”, but what does it actu­ally mean?

Some com­pa­nies feel that thought lead­er­ship is throw­ing out a white paper, or a case study and watch­ing the col­lec­tive audi­ence nod their heads in approval and mar­vel at their insights.

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Wel­come to The Future! Yes. It is now 2011.

The orig­i­nal Back to the Future film is 26 years old, The Ter­mi­na­tor is 27 (and no longer in charge of Cal­i­for­nia) and the Smurfs are push­ing 30.*

Ana­lysts are also pre­dict­ing some pretty major changes in the way we play and work online, with social media in all its forms and guises lead­ing the pack.

And now, as a spe­cial New Year present from the UK Gov, the 2.5% VAT increase should be just the thing to get you over the Christmas-overindulgence-blues and ensure a post-holiday diet con­sist­ing only of dis­counted tinned food­stuffs.

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Twelve months in a year, twelve posts of the Dig­i­tal Couch. It has a nice sym­me­try to it.

For the final post of the year, I have been trawl­ing the inter­web look­ing for stuff that should keep you enter­tained in these last few days before a bit of a break.

So, sit back, click away and enjoy.

Nice and cosy

You know what they say, if you’re not in a Prius, you’re killing bunny rab­bits and flowers.

In the last few years, the Toy­ota Hybrid has become some­thing of a cult with a fol­low­ing of über-loyal dri­vers.

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They say the busier you are, the less you get done! Novem­ber has proved to be a busy month with loads of announce­ments from the likes of Sam­sung, Apple, Face­book, Sony, Google… the list goes on. This week’s DC is all about pro­duc­tiv­ity (at work and home), so don your specs, and read on.

F-mail

First a Hol­ly­wood block­buster, then the world! Face­book has stepped up to chal­lenge Google and Yahoo with it’s ‘not an email client’ email client. Face­book is giv­ing its 0.5 bil­lion users an ‘@facebook.com’ not-an-email-address address, and launched a sin­gle por­tal for SMS-ing, tweet­ing and email­ing through the Face­book frame­work.

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