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In the head­long rush towards the Christ­mas break, it’s easy to for­get that peo­ple have been mark­ing this time of year for pretty much as long as there have been peo­ple. It’s the short­est day today – marked across mil­len­nia as the turn­ing point when we begin look­ing for­ward to the future. Tra­di­tion­ally, this has been a time of opti­mism – longer days, shorter nights, the promise of bet­ter times to come.

Of course, just now, opti­mism is in pretty short sup­ply around the world.

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So our eDMs and mail invites for the Demand Gen­er­a­tion Sum­mit have gone out today. All nicely per­son­alised you’ll be glad to know. I was delighted to learn that I was going to be noti­fied by email of the reg­is­tra­tions as they came in. What a time-saver — no need to keep ask­ing for reports from the web team. And now I’ve found myself sat here for the last hour obses­sively press­ing ‘send-and-receive’ on my email account, occa­sion­ally check­ing the Black­Berry just in case it’s synch­ing with the server faster than my mac. Truly sad.

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We’re really excited about an upcom­ing event we’re co-hosting with a bunch of like-minded part­ners. On Novem­ber 4th we’re launch­ing the Euro­pean Demand Gen­er­a­tion Sum­mit in part­ner­ship with Google, Elo­qua, BrightTALK and Mar­ke­tOne. It’s going to be held in Lon­don at Alti­tude, which is on the very top floor of Mill­bank tower with views across Lon­don. Speak­ers include Amanda Job­bins, Omniture’s Neil Mor­gan, Jeremy Bevan from Nov­ell and Justin Gale, a senior online mar­keter from HP.

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