July 11th, 2011
It’s amazing how often I hear something to the effect of “No one reads copy these days.” Now, of course, being a professional B2B copywriter by trade, you might expect me to have a hang up about copy. I also encounter the related belief that we are all writers. I write. You write. It’s stuff we all learnt at school. How hard can it be?
Today, it’s all about the pictures
We are a more visual culture than ever before. Each of us spends serious quality time in front of one screen or another every single day. Over the years, advertising has become more visual and less wordy. Online video is still growing exponentially. And millions of people restrict their thoughts to bursts of 140 characters or less.