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So sum­mer is wind­ing down. The lobster-tans are slowly fad­ing and peo­ple have shuf­fled back to their desks around the coun­try. But fear not, adver­tis­ers have made sure we remem­ber the good times. Sun, sand and adven­ture await. Oh, and one mas­sive shower scene…

Skoda Off-road – Image Mapping

Czech car man­u­fac­turer Skoda is on a roll. They have had a very suc­cess­ful year so far, win­ning mul­ti­ple awards for both their Fabia & Yeti lines of vehi­cles. Even the aging Octavia saloon is doing well. From the orig­i­nal Fabia “lovely things” cam­paign fea­tur­ing “bright cop­per ket­tles and warm woollen mit­tens” — which came out over 4 years ago — to the more recent Skoda Fabia RS “Meaner stuff” cam­paign, Skoda are now push­ing their crossover flag­ship — the Yeti.

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This week we pay homage to trans­port. From the old, the bril­liant and new, and the ‘I don’t get it?’, we bring you cam­paigns, con­cepts and chaos that emerge when you mix horse­power and creativity.

Tech vs. Car (Again)

A few weeks ago we looked at a mobile broad­band com­pany who wanted to see if their con­nec­tion was faster than an F1 car. It seems tech­nol­ogy and rac­ing are still inex­tri­ca­bly linked.

Epson decided it would be a great idea to see if their lat­est printer was faster than a race car. Why? Um… I’m not quite sure. Use­ful the next time you are on the track and need that pre­sen­ta­tion ASAP I guess.

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