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We held another suc­cess­ful Hud­dle over at the Ban­ner offices yes­ter­day. The sub­ject was all things mobile. And, over the course of the next few blog posts, I’ll be tak­ing you through some of the insights from the var­i­ous speak­ers who gen­er­ously gave their time to make the after­noon such a suc­cess:

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• Simon Sil­vester – EVP Head of Plan­ning, Y&R EMEA
• Christina Carstensen – Direc­tor of Mobile Strat­egy, IDG
• Matt Findel-Hawkins – Sales Direc­tor, Nikkei BP Europe
• Mark Challi­nor – Direc­tor of Mobile, Tele­graph Media Group

This week it’s all about screens and pro­jec­tion. Most of us, espe­cially if you are read­ing this, spend 8 hours a day star­ing at one, much of the time at office doc­u­ments, with the occa­sional break for a dog on a skate­board. But have you stopped to think just how impres­sive on-screen and pro­jected visu­als can really be? Here are some great exam­ples of peo­ple and agen­cies that see what we see in a com­pletely new way.

See Your Name In Lights

Hack­ing Time’s Square? There’s an App for that.

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Stick­ing with pre­dic­tions for the future from Edison’s insights last week, here are some more near-future articles.

From aug­mented music videos, to wear­able trans­porta­tion, in the cur­rent eco­nomic cli­mate (sic), it’s great to know there are peo­ple out there who still get paid to think out­side the box (also sic). Here are some of the results.

Acti­vate the Future

Thought Lead­er­ship. This is a phrase that gets thrown around more than the ubiq­ui­tous “cur­rent eco­nomic cli­mate”, but what does it actu­ally mean?

Some com­pa­nies feel that thought lead­er­ship is throw­ing out a white paper, or a case study and watch­ing the col­lec­tive audi­ence nod their heads in approval and mar­vel at their insights.

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