February 10th, 2011
Predictions for SEM in 2011
In 2010 we saw plenty of innovation from the search engines and social networks, but what’s in store for 2011? I expect the innovation to continue with a further push into real-time display, AdWords automation and, ultimately, less focus on keywords and more on marketing objectives.
Keyword-less search marketing and Google Boost
Google is hard at work gaining more advertisers by lowering the barrier (i.e. cost) for AdWords self-service. Over the years we’ve seen new models such as cost-per-lead for comparison — and product listing — ads. These, in my view, are only the first few steps into the keyword-less search marketing experience.