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	<title>Tech Specialist B2C and B2B Marketing Blog from BANNER</title>
	<link>http://www.b1.com/blog</link>
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		<title>Facebook admits that it tracks its members… and others</title>
		<description><![CDATA[The social network Facebook admits that it uses file tracers, even for people who are disconnected from their platforms, and will not change their habits. With the help of Facebook engineer Arturo Bejar, an article entitled “Facebook tracking is under scrutiny” on the USA Today website reveals details of how members are tracked on the social [...]]]></description>
		<link>http://www.b1.com/blog/2011/12/16/facebook-admits-that-it-tracks-its-members-and-others</link>
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		<title>IMHO — Is the Funnel Dead?</title>
		<description><![CDATA[I was at Econsultancy’s Funnel event a few weeks ago. A good event with some interesting speakers, but one thing seemed clear – all attendees and vendors were totally bought into the concept of the tried and tested Funnel. For many agencies present, it actually seemed to be the basis of their business models and [...]]]></description>
		<link>http://www.b1.com/blog/2011/12/13/imho-is-the-funnel-dead</link>
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		<title>Digital Couch No. 26</title>
		<description><![CDATA[‘Tis almost the season to be jolly. Santa has been dusted off, the reindeer re-stuffed and both are being shoe-horned back into ad campaigns to sell everything from leather sofas to mince pies. At this time of year, anything not bright red or featuring a ridiculous elf has to work hard to get noticed. With [...]]]></description>
		<link>http://www.b1.com/blog/2011/11/29/digital-couch-no-26</link>
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		<title>A less than quick response.  QR Codes, the Sequel.</title>
		<description><![CDATA[It seems only yesterday that I wrote my last post on QR Codes, but just checked and it was last November and my god has a lot happened! Maybe, just maybe, they’re catching on. Despite encouraging signs in 2010, there were many who just believed that QR Codes, or mobile bar codes, were purely an [...]]]></description>
		<link>http://www.b1.com/blog/2011/11/16/a-less-than-quick-response-qr-codes-the-sequel</link>
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		<title>Digital Couch #25</title>
		<description><![CDATA[There has been both exciting and sad news in the mobile world over the last few weeks. We have seen the rise of Android and the departure of an industry legend. This week we look at campaigns and technologies coming soon to a pocket near you. Bug Powered Mobile How do you keep a tarantula [...]]]></description>
		<link>http://www.b1.com/blog/2011/10/31/digital-couch-25</link>
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		<title>IMHO — Making the network work</title>
		<description><![CDATA[Banner has been part of Y&#38;R Advertising for over a decade now, but it’s only now that I’ve really understood the huge potential that the network can bring to our agency and our clients around the world. I’ve spent the last couple of days with the Y&#38;R Global Team and other CEO’s from Y&#38;R companies [...]]]></description>
		<link>http://www.b1.com/blog/2011/10/04/imho-making-the-network-work</link>
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		<title>Digital Couch Issue 24</title>
		<description><![CDATA[So summer is winding down. The lobster-tans are slowly fading and people have shuffled back to their desks around the country. But fear not, advertisers have made sure we remember the good times. Sun, sand and adventure await. Oh, and one massive shower scene… Skoda Off-road – Image Mapping Czech car manufacturer Skoda is on [...]]]></description>
		<link>http://www.b1.com/blog/2011/09/29/digital-couch-issue-24</link>
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		<title>Lonely Geek Girl Seeks Like Minded Friend</title>
		<description><![CDATA[I have often wondered why I seem to be so alone in the world as a girl geek. No matter how hard I try, I never seem to meet other equally geeky girls. For example, if I try and engage my girl-friends, in a conversation about handbags or shoes, fine; but if I bring up [...]]]></description>
		<link>http://www.b1.com/blog/2011/09/14/lonely-geek-girl-seeks-like-minded-friend</link>
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		<title>Digital Couch No. 23</title>
		<description><![CDATA[The countdown to the 2012 Olympics as officially begun. People are dusting off their running shoes and getting out their bicycles. London seems to be waking up from its lethargic slumber and heading outdoors. Here are a couple of campaigns that look at the ridiculous and sublime. Carrying the (penlight) torch Olympics athletes doing weird [...]]]></description>
		<link>http://www.b1.com/blog/2011/07/21/digital-couch-issue-23</link>
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		<title>Real-time-bidding (RTB) – a sea change for online display advertising</title>
		<description><![CDATA[For a long time now, the utopia for online display advertising has been to be as targeted and as cost-effective as search advertising in order to claw back advertising dollars. The journey has been slow, ad networks initially helped scale online display advertising and provided layers of targeting technologies to make the campaigns more effective. [...]]]></description>
		<link>http://www.b1.com/blog/2011/07/19/real-time-bidding-rtb-%e2%80%93-a-sea-change-for-online-display-advertising</link>
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