B1BLOG

We’re really excited about an upcom­ing event we’re co-hosting with a bunch of like-minded part­ners. On Novem­ber 4th we’re launch­ing the Euro­pean Demand Gen­er­a­tion Sum­mit in part­ner­ship with Google, Elo­qua, BrightTALK and Mar­ke­tOne. It’s going to be held in Lon­don at Alti­tude, which is on the very top floor of Mill­bank tower with views across Lon­don. Speak­ers include Amanda Job­bins, Omniture’s Neil Mor­gan, Jeremy Bevan from Nov­ell and Justin Gale, a senior online mar­keter from HP.

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So fol­low­ing on from the last post I thought I’d try it out on the recent ad we cre­ated for Nominet. Beau­ti­ful, don’t you think?

The Nominet www.keepyour.co.uk ad

Wordling the B1 blog

So Jay’s sug­gested there are 200 words that can improve your writ­ing. Given that he’s writ­ten most of this blog to date, I thought I’d work out exactly what words he’s been using. And thanks to this clever lit­tle app at Wor­dle you can cre­ate a pretty lit­tle word cloud from the con­tent within this blog (or indeed any other you choose). You can even paste a pas­sage of copy into it and see it visu­ally. Beware… it’s addictive.

Life­hacker points to a handy new site – with yet another ridiculo.us name – popuri.us. Essen­tially the site aggre­gates a bunch of sources to give you a pic­ture of how pop­u­lar your site is. So you get its PageR­ank, Alexa rank, Tech­no­rati links and a bunch more. See the BBC exam­ple below:

While this isn’t rocket sci­ence, it does bring it all together in one place. One for the bookmarks.

This is a rather lovely piece of film.

Pro­fes­sor Michael Wesch (who’s Assis­tant Pro­fes­sor of Cul­tural Anthro­pol­ogy at Kansas State Uni­ver­sity) has put together a four and a half minute piece trac­ing the path from text on paper through hypertext/HTML and on to XML in a really charm­ing and engag­ing way. Makes me feel all warm and fuzzy about being in tech.

Source: Another plan­ning blog

Read any qual­ity news­pa­per (and quite a few blogs) and you’ll see lamen­ta­tions about the cur­rent state of pol­i­tics. So the com­men­tary goes: we are becom­ing nations of apa­thetic sub­jects who are largely dis­con­nected from the polit­i­cal process. The activism of ear­lier times has gone, they say, no one is putting flow­ers in the bar­rels of rifles any more. The influ­ence of spe­cial inter­est groups (and their per­sua­sive bucket-loads of cash) is added in as a fur­ther exam­ple of a sys­tem skewed against the aver­age cit­i­zen.

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When Chevro­let jumped into con­sumer gen­er­ated media with its ‘build your own Tahoe ad’ there was a col­lec­tive gasp of ‘you don’t wanna do that’ from the inter­net. And yes, pretty soon peo­ple put their satir­i­cal skills to work with a series of ads high­light­ing the Tahoe’s woe­ful green cre­den­tials and the gen­eral per­ceived stu­pid­ity of any­one con­sid­er­ing buy­ing one. As of right now, you can see over 70 of these on YouTube (click here for a look). And, as is the norm, once the ini­tial furore died down, it all went quiet.

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This is rather lovely. Yahoo! has worked with Jonathan Har­ris to cre­ate a dig­i­tal time cap­sule. The cap­sule is open for 30 days end­ing 8th Novem­ber and allows Yahoo! users to con­tribute con­tent (writ­ten, pho­to­graphic, video, audio) under 10 broad cat­e­gories. After this date, the result­ing cap­sule will be will be ‘sealed’ and entrusted to Smith­son­ian Folk­ways Record­ings based in Washington.

The capsule’s cre­ator explains:

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As promised, we’ve cre­ated a video of the high­lights from the Inside the Bub­ble event. It’s on b1.com but I thought I’d put it here too.

Enjoy.

You can also read thoughts from one of the pan­el­lists here and one of our atten­dees here.

So you’ve heard about the tech­nolo­gies, you’ve read a few blogs, and watched some­thing hilar­i­ously funny on YouTube – but from a mar­ket­ing per­spec­tive, what should you actu­ally be doing about Web 2.0? And where do you start?

Some­times it can seem as though unless you imme­di­ately launch a blog, put up a wiki, tag all your con­tent and host an uncon­fer­ence, you’re being left in the dust. But there are some rel­a­tively sim­ple things you can begin doing right now.

1: Hear the con­ver­sa­tion

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