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This week I revisit some ren­di­tions of ear­lier posts, reveal that I’m a bit of a sci-fi fan­boy, look at how splash­ing some paint on the walls and a hand­ful of cam­eras can cre­ate some engag­ing cam­paign ideas, and also at what hap­pens when you dis­tract UK dri­vers with mon­ster cleav­age. Enjoy.

Last week, we looked at herd­ing cats in IKEA. Not strictly a cam­paign, but this video is a great par­ody of the orig­i­nal.

Next, an homage to Halo. As some of you may know, Bungie Stu­dios launched the new Halo Reach game for the X-Box con­sole at mid­night on Tues­day with excited fans queu­ing for over 2 days to get their hands on a copy.

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So, games pub­lisher, Pop­cap, found a gold­mine in the gar­den. Plants vs. Zom­bies, which started as a PC game has become some­thing more. Diver­si­fy­ing its plat­form base and rack­ing up huge sup­port in App Stores, users can ‘try before they buy’ with some great online executions.

What do you do when your com­pany causes the world’s most media-tracked nat­ural dis­as­ter? Isn’t it obvi­ous? You blow 3.5 mil­lion dol­lars on Google ads, that’s what…

How do you know when viral danc­ing (a ‘la flash­mob style) is finally dead? When com­pa­nies have to resort to the cute­ness of chil­dren to make them work; that’s when. Fol­low­ers, be ashamed…

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Every week, Ban­ner brings you more cool campaigns/ideas/articles found whilst sniff­ing round the inter­web.


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• Don’t Shoot the Bear! – YouTube made inter­est­ing by Tipp-Ex. Great cam­paign for dri­ving user input. Be cre­ative with your ideas. Try: fishes, dances, rap, tick­les, picks up, shoots and eats to get you going… (It will all make sense when you are there, trust me.)
• Another YouTube cre­ation, this time with Sly and some friends…
• If you missed the Apple spe­cial announce­ment yes­ter­day, then you won’t want to miss this. Finally, a place where Apple “fan­boys” can go and com­mu­ni­cate with the like-minded.

From using Twit­ter as a social paint­brush, to tar­get­ing the under­dogs of great­ness, here are some of the best campaigns/virals/ideas/social media dri­vers we’ve found down the back of the dig­i­tal couch in the last week:

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• Can Cha­troulette actu­ally be used for some­thing use­ful? One agency thought so. Does it go too far? You be the judge.
• Twit­ter becomes a social paint­brush to con­vince Amer­ica that Canada is great!
• What hap­pens when you mix glit­tery vam­pires and prod­uct place­ment with a social media strat­egy? Great idea or cringe wor­thy cash-in?

Viral Video Chart is a site that works out how con­ta­gious viral videos are by the num­ber of times they are linked to or embed­ded in other sites.

From the site:

We scan sev­eral mil­lion blogs a day to see which online videos peo­ple are talk­ing about the most. We count the num­ber of times each video is linked to and the num­ber of times each video is embed­ded. Every morn­ing, after we’ve had a cup of cof­fee, we pub­lish a list of the 25 videos that gen­er­ated the most buzz over the pre­vi­ous day. We reckon this is a pretty good yard­stick of what’s hot and what’s not.

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