November 30th, 2010
QR codes put the ‘digital’ in print
B1.com QR Code
There is a headlong stampede at moment for publishers to do an app. All we hear is ‘must do an app’, ‘can we show you our app?’ Even my daughter says she wants an app!
But whilst this appears to be a symptom of an all-consuming desire to go ‘digital’, in most sectors print still has a major part to play.
There is no way that even a rich-media app can replace the “Tatler” experience, or really be read in the bath (or on the toilet) with any form of dignity.