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Val­ley­wag has a use­ful round up of some research by Media Sur­vey that asked jour­nal­ists and key blog­gers what they want from com­pa­nies look­ing to pitch sto­ries. It fea­tures Wired, Busi­ness­Week and The Reg­is­ter among others.

My favourite comes from Andreas Kluth, the Economist’s Bay Area Tech­nol­ogy Correspondent:

Be “rare, rel­e­vant and short.”

Nice.

Of course a mass prod­uct recall is almost every manufacturer’s idea of a night­mare. There must have been many sleep­less night’s at Dell and Apple (not to men­tion unbri­dled panic at Sony) over the whole laptop-incinerates-lap deba­cle. On the pos­i­tive side, at least every­one con­cerned will dis­cover whether their respec­tive PR agen­cies can live up to the ‘cri­sis man­age­ment’ boasts they served up at the pitch.

As a long­time Apple lap­top user, I learnt long ago that bare legs and my lap­top sim­ply didn’t mix (espe­cially if you have the power cord attached). Hav­ing said that, I also dis­cov­ered that I could save money on heat­ing by using my Mac instead.

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