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UNDER:Advertising, mobile, mobile marketing, Technology, telecoms
November 16th, 2011
A less than quick response. QR Codes, the Sequel.
It seems only yesterday that I wrote my last post on QR Codes, but just checked and it was last November and my god has a lot happened! Maybe, just maybe, they’re catching on.
Despite encouraging signs in 2010, there were many who just believed that QR Codes, or mobile bar codes, were purely an interim technology waiting for the newer, funkier technologies such as NFC and augmented reality to get their act together and take over. But, as is the way, this hasn’t happened yet. Sure, things have progressed, but they still do not yet offer compelling reasons for mobile manufacturers/networks to make the investment to universally include them. This is due to, amongst other things, some interoperability issues between Wikitude and Layar technology, the debate over user interfaces and the pros and cons of real-time versus cached data.



For those lucky enough to escape the grey monotony of London last week (I was not so lucky) and escape to Barcelona for the Mobile World Congress, they were in for a rare treat. In recent years the world’s largest mobile event has descended into a rather dreary almost boring litany of the same ol’ same ol’. This year appears to have been anything but… 