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Ban­ner has been part of Y&R Adver­tis­ing for over a decade now, but it’s only now that I’ve really under­stood the huge poten­tial that the net­work can bring to our agency and our clients around the world. I’ve spent the last cou­ple of days with the Y&R Global Team and other CEO’s from Y&R com­pa­nies across EMEA. And, the one thing that uni­fied every­body in the room was the desire to col­lab­o­rate with each other to do bet­ter, more digitally-led work for our clients.

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IMHO from the old­est boy in media

Men­tion the term SLA (Ser­vice Level Agree­ment) in the world of adver­tis­ing and people’s eyes will glaze over and their minds turn to lunch (or the after work trip to the pub).

Years of expe­ri­ence have taught me what keeps clients loyal and pub­lish­ers deliv­er­ing that extra bit that turns a good plan into an excel­lent plan: a belief that suc­cess­ful rela­tion­ships are built on foun­da­tions of trans­parency, hon­esty and a mutual effort to succeed.

In my first blog post, I’ll address the very real need for the media pro­fes­sional to build and main­tain SLAs with their key sup­pli­ers.

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