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We held another suc­cess­ful Hud­dle over at the Ban­ner offices yes­ter­day. The sub­ject was all things mobile. And, over the course of the next few blog posts, I’ll be tak­ing you through some of the insights from the var­i­ous speak­ers who gen­er­ously gave their time to make the after­noon such a suc­cess:

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• Simon Sil­vester – EVP Head of Plan­ning, Y&R EMEA
• Christina Carstensen – Direc­tor of Mobile Strat­egy, IDG
• Matt Findel-Hawkins – Sales Direc­tor, Nikkei BP Europe
• Mark Challi­nor – Direc­tor of Mobile, Tele­graph Media Group

The final pre­sen­ta­tion at last week’s Social Media Hud­dle was from Xabier Ormaz­a­bal. He’s Senior Man­ager, Prod­uct Mar­ket­ing over at Salesforce.com. His 25 minute slot was filled with a huge amount of insight and action­able advice. Here’s a quick sum­mary of the points I took from it.

Salesforce.com build their social media strat­egy around three pil­lars of online com­mu­nity. Seems like a pretty straight for­ward model:

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• First ensure that your cor­po­rate site and other owned web prop­er­ties are work­ing hard for you. Focus on build­ing engage­ment through knowl­edge shar­ing, user groups, blogs and ideas sharing.

A year is a long time in social media. We held our first Social Media Hud­dle in Autumn 2009. Dur­ing the ses­sion, atten­dees learnt how Dell, IBM, Juniper and Salesforce.com were all using social media to drive mar­ket­ing success.

To see how social media has moved on, this year we’re host­ing a new hud­dle at the Ban­ner offices. In this information-packed after­noon, mar­keters will hear from senior tech­nol­ogy mar­keters and ven­dors about how they’re using social media to drive prov­able suc­cess for their brands in 2010 and beyond.

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At the Hud­dle you’ll discover:

• How to get the most from the avail­able media options