June 13th, 2011
Winning new business is always tough (and getting tougher). All that work, all that effort for the pitch, and you finally win! Then the work begins for real and it all becomes a blur of deadlines, deliverables and more long nights.
And there’s no praise if you falter in your tracks, fail to deliver and find your new client heading back to his previous agency or to the close run number two… who said life was ever meant to be easy?
Winning is important but keeping a client happy over a sustained period of time is much more demanding and, unlike pitching, conducted in the real world of blood, sweat and tears.