November 29th, 2011
‘Tis almost the season to be jolly. Santa has been dusted off, the reindeer re-stuffed and both are being shoe-horned back into ad campaigns to sell everything from leather sofas to mince pies. At this time of year, anything not bright red or featuring a ridiculous elf has to work hard to get noticed. With retail stores taking a beating from online sales, companies have to think bigger and better to reach their audience. A shop window isn’t going to cut it; you’re going to have to do better than that to impress Joe Public.