April 24th, 2012
Lego. As a young person, I had it. You had it. We all had it.
But what did you ever do with it? Me? Poorly thought out space stations and spaceships. In this edition of the Couch we’ll be seeing what creative-types around the world have been doing with the old plastic bricks.
From the White Stripes “Fell in love with a girl” video to the wildly successful “Lego <insert movie franchise here>” game series from Traveller’s Tales, people have been taking hundreds of bits of plastic and making some pretty cool stuff with it for years.
What happens when you mix stop motion animation with Lego? Perhaps the greatest thing on the Internet.
“In a medieval forest, a simple lumberjack is granted the greatest power of all time.” THE POWER OF HEAVY METAL.
Lego have not been slow to use emerging technologies with their products. Mixing online tech with offline plastic bricks has given rise to a couple of sweet little apps.
Seeing what your new Lego kit looks like on the back of the box is great, but why can’t you see it in action? The guys at Metaio have fused Augmented Reality with Lego to give you a new look at your product. Simply hold the back of the box up to the in-store installation and it’ll show you the finished version of what you’re holding in your hands. Moving the box around moves the video around. A simple idea well executed.
Want to see how quickly you can build stuff? To challenge your friends to build Lego shapes? There’s an app for that. “The world’s first interactive game combining real LEGO bricks with apps”, Life of George is a new-ish app that brings together your iPhone and your bricks.
Published by Lego themselves, this free app blends technology and the physical world together to create something different. One to keep the kids amused or one for the grownups to flex their shape-building muscles? I’m too busy digging out a red 4 by 2 to comment…
See the demo video here.
And what about Lego themselves? They have a lot of fun (and achieve no little critical success) with their own marketing. Lego is all about making things: things you see, things you’ve seen, things you want to see, impossible things. This flows through their own marketing through a series of campaigns from around the world.
Hot off the press from German agency Jung Von Matt is the ‘Imagine’ campaign. Take some of your favourite cartoon characters and lego-ise them (is that even a word? It is now). How many can you guess?!
Blattner Brunner have taken simplicity to heart with this series of press ads. Who didn’t have the imagination when they were little to see four little bits of plastic as a dinosaur or an aeroplane?
See more examples of lovely creative here.
Finally, from my badly built/designed spaceships, to actually taking a Lego man and putting him in space. Any suggestions that these kids actually ARE the Canadian Space Agency are unfounded, ya hoser!
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