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Lego. As a young per­son, I had it. You had it. We all had it.

But what did you ever do with it? Me? Poorly thought out space sta­tions and space­ships. In this edi­tion of the Couch we’ll be see­ing what creative-types around the world have been doing with the old plas­tic bricks.

Cool Cre­ative

From the White Stripes “Fell in love with a girl” video to the wildly suc­cess­ful “Lego <insert movie fran­chise here>” game series from Traveller’s Tales, peo­ple have been tak­ing hun­dreds of bits of plas­tic and mak­ing some pretty cool stuff with it for years.

What hap­pens when you mix stop motion ani­ma­tion with Lego? Per­haps the great­est thing on the Inter­net.

“In a medieval for­est, a sim­ple lum­ber­jack is granted the great­est power of all time.” THE POWER OF HEAVY METAL.

Take a dif­fer­ent per­spec­tive on the world with Build Any­thing by Stu­dio­ca­noe.

Build Any­thing from Stu­dio­ca­noe on Vimeo.

New Tech

Lego have not been slow to use emerg­ing tech­nolo­gies with their prod­ucts. Mix­ing online tech with offline plas­tic bricks has given rise to a cou­ple of sweet lit­tle apps.

See­ing what your new Lego kit looks like on the back of the box is great, but why can’t you see it in action? The guys at Metaio have fused Aug­mented Real­ity with Lego to give you a new look at your prod­uct. Sim­ply hold the back of the box up to the in-store instal­la­tion and it’ll show you the fin­ished ver­sion of what you’re hold­ing in your hands. Mov­ing the box around moves the video around. A sim­ple idea well executed.

Want to see how quickly you can build stuff? To chal­lenge your friends to build Lego shapes? There’s an app for that. “The world’s first inter­ac­tive game com­bin­ing real LEGO bricks with apps”, Life of George is a new-ish app that brings together your iPhone and your bricks.

Pub­lished by Lego them­selves, this free app blends tech­nol­ogy and the phys­i­cal world together to cre­ate some­thing dif­fer­ent. One to keep the kids amused or one for the grownups to flex their shape-building mus­cles? I’m too busy dig­ging out a red 4 by 2 to comment…

See the demo video here.

Lego cre­ative

And what about Lego them­selves? They have a lot of fun (and achieve no lit­tle crit­i­cal suc­cess) with their own mar­ket­ing. Lego is all about mak­ing things: things you see, things you’ve seen, things you want to see, impos­si­ble things. This flows through their own mar­ket­ing through a series of cam­paigns from around the world.

Hot off the press from Ger­man agency Jung Von Matt is the ‘Imag­ine’ cam­paign. Take some of your favourite car­toon char­ac­ters and lego-ise them (is that even a word? It is now). How many can you guess?!

Lego Earnie and Bert

Lego Sipm­sons Family

Blat­tner Brun­ner have taken sim­plic­ity to heart with this series of press ads. Who didn’t have the imag­i­na­tion when they were lit­tle to see four lit­tle bits of plas­tic as a dinosaur or an aeroplane?

Lego Plane

Lego Dinosaur

See more exam­ples of lovely cre­ative here.

Finally, from my badly built/designed space­ships, to actu­ally tak­ing a Lego man and putting him in space. Any sug­ges­tions that these kids actu­ally ARE the Cana­dian Space Agency are unfounded, ya hoser!

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