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I’ve been play­ing with my new DSLR this month (thank you Santa), and have been think­ing about some of the cool pho­to­graphic effects used in cam­paigns over the last cou­ple of years.

Get­ting the LED out in London

What do you get if you take a cam­era with a long expo­sure, some LED lights, some Lon­don scenery and some Kraftwerk-esque music?

This: Licht­fak­tor for Sky Movies. A bunch of guys hack­ing about with lights, cam­eras and action. Throw in some Star Trek and Star Wars noises and this is a great exam­ple of where cre­ativ­ity meets tech­nol­ogy. Waste some time this after­noon with a browse through the Licht­fak­tor Vimeo Chan­nel.

Mak­ing the world mini

Tilt-Shifting (or minia­ture fak­ing) has been around for a few years now too, but it still has the capac­ity to mesmerise.

And there aren’t many bet­ter at it than Keith Loutit, tak­ing an idea and run­ning and run­ning and run­ning with it. Sin­ga­pore, USA, Brazil, Italy, China and his native Aus­tralia all get the treat­ment in his Small Worlds Project. You can see how agen­cies use tilt-shifting tech­niques on his com­mer­cial page.

DSLR vs Barbie?

The afford­able DSLR has made tak­ing thou­sands of pho­tos acces­si­ble to the masses, but car­ry­ing around the full kit isn’t always prac­ti­cal. What’s that lump in your pocket (don’t be rude)? Your smartphone.

These lit­tle bits of kit have been mov­ing on in leaps and bounds over the last few years. Remem­ber the Nokia 7650? The first Nokia with a cam­er­a­phone released in 2002. Now? Nokia announce a 41Mega Pixel cam­er­a­phone at MWC 2012.

But how does an iPhone 4S stack up against a DSLR for pho­tos? These guys think it stacks up pretty well.

And how well does the iPhone 4S stack up against a Canon D7 for video? “Amaz­ing for what it is” accord­ing to the folks at Take Zer0.

More impor­tantly, how does a DSLR stack up against a Bar­bie Video Doll? This is the sort of inno­v­a­tive research that gets the Dig­i­tal Couch team out of bed every morning.

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