B1BLOG

‘Tis almost the sea­son to be jolly. Santa has been dusted off, the rein­deer re-stuffed and both are being shoe-horned back into ad cam­paigns to sell every­thing from leather sofas to mince pies. At this time of year, any­thing not bright red or fea­tur­ing a ridicu­lous elf has to work hard to get noticed. With retail stores tak­ing a beat­ing from online sales, com­pa­nies have to think big­ger and bet­ter to reach their audi­ence. A shop win­dow isn’t going to cut it; you’re going to have to do bet­ter than that to impress Joe Public.

In this dig­i­tal couch, we look at three cam­paigns that have taken the fight back to the high street, using real sit­u­a­tions and live exe­cu­tions to remind peo­ple that see­ing is still some­times bet­ter than clicking.

Mer­ci­fully, there will not be fur­ther men­tion of Santa and his posse. Bah humbug!

Saks On Fifth Avenue Goes All Snowy…

Pro­jec­tion map­ping on a mas­sive, hol­i­day inspired scale.

If you have the money and the time, it takes a lot to beat a pro­jec­tion map­ping instal­la­tion. And with advances in tech­nol­ogy over the last 12 months, this tech­nique has grown increas­ingly sophis­ti­cated. Just have a look at some of the ear­lier Dig­i­tal Couches to see how far the tech has grown and become more main­stream. With DLP (dig­i­tal light pro­jec­tion) tech­nol­ogy pro­vid­ing a paint­brush, depart­ment store, Saks on 5th Avenue, New York and global agency, Iris, have cre­ated a fan­tas­tic snowflake expe­ri­ence set to run over the Christ­mas season.

Set­ting World Records in Canary Wharf

Reebok and 3D Artists break world record in London.

All the leaves are brown and the sky is grey. With win­ter loom­ing and increas­ingly shorter hours of sun­shine, peo­ple do not tend to vol­un­tar­ily work out­side all day if they can help it. But what hap­pens when a brand like Reebok offers to pay for you to set a new world record? Street artists 3D Joe & Max were chal­lenged to cre­ate the world’s largest out­door street art piece to pro­mote the Reebok Cross­Fit brand by paint­ing up 1,160 square meters of Canary Wharf. The final effect is impres­sive, even if the work-out peo­ple at the end do, in my opin­ion, look a lit­tle silly.

Hey! Is that the new…

Sam­sung takes a clever bite out of Apple fanboys.

Every cou­ple of months, Apple announces a new prod­uct. Yes, they make great tech­nol­ogy and are wor­thy of their cov­eted titles, how­ever even I, a self con­fessed Apple pun­dit, have to admit it is a lit­tle crazy peo­ple start queu­ing up days before a prod­uct launch to get their hands on the lat­est “iThing.” I am also pre­pared to con­cede that there are other com­pa­nies out there mak­ing great devices. Sam­sung, the “num­ber 2” in the smart­phone race, has cre­ated a bril­liant ad address­ing these points while def­i­nitely not sub­tly pok­ing fun at Apples “hip­ster” cus­tomers. A really great cam­paign from out-the-box Los Ange­les agency, 72andSunny who also brought you the Call of Duty: Mod­ern War­fare 3 cam­paign you may have seen on TV or YouTube and one of my favourite (never-aired) cam­paigns for the launch of the Xbox 360.

No related posts.