B1BLOG

So sum­mer is wind­ing down. The lobster-tans are slowly fad­ing and peo­ple have shuf­fled back to their desks around the coun­try. But fear not, adver­tis­ers have made sure we remem­ber the good times. Sun, sand and adven­ture await. Oh, and one mas­sive shower scene…

Skoda Off-road – Image Mapping

Czech car man­u­fac­turer Skoda is on a roll. They have had a very suc­cess­ful year so far, win­ning mul­ti­ple awards for both their Fabia & Yeti lines of vehi­cles. Even the aging Octavia saloon is doing well. From the orig­i­nal Fabia “lovely things” cam­paign fea­tur­ing “bright cop­per ket­tles and warm woollen mit­tens” — which came out over 4 years ago — to the more recent Skoda Fabia RS “Meaner stuff” cam­paign, Skoda are now push­ing their crossover flag­ship — the Yeti.

Using a pro­jec­tion tech­nique known as “image map­ping” (seen in pre­vi­ous Dig­i­tal Couch arti­cles), Germany-based agency Lea­gas Delaney turned the urban into jun­gle empha­sis­ing the 2011 Skoda Yeti’s off-road cre­den­tials. A great cam­paign idea but I’m per­son­ally not sold on the “sim­ply clever” pay­off line.

Here’s look­ing for­ward to see­ing big­ger and bet­ter things from Skoda in the future. Now can they please make a car with­out using so many squares?

Nokia takes a big Gulp

Nokia has not had the best year. With Apple and android tak­ing a huge chunk out of the smart­phone mar­ket, the Finnish man­u­fac­turer has gone from ubiq­ui­tous to: “Really? You still have a Nokia?”

But not a com­pany to be put down, Nokia’s new N-Series devices have had some pretty impres­sive ad cam­paigns to match their smart­phone tech­nol­ogy. The N8 “Gulp” cam­paign, by UK agency Wieden+Kennedy, was shot on Pen­dine Beach in Wales with a bunch of spades and lots of time. Aimed at cre­at­ing the world’s largest stop-motion video, sand, “Wal­lace & Grom­mit” cre­ators Aard­man came together to tell a fishy tale.

The most impres­sive fea­ture? The entire video was shot on the 12Mpx N8 smart­phone cam­era. It’s just a pity you have to wait nearly a minute and a half to find out.

“One way ticket to Bournemouth, please.”

I have been hav­ing this argu­ment in the agency: “Sum­mer 2011 has not been THAT bad.” Ok, so it’s no trop­i­cal par­adise (yet), but still; this sum­mer has cer­tainly had its high points. For exam­ple, on the 11th August a new world record for the largest num­ber of peo­ple in a sin­gle, enor­mous beach shower was attempted. Aus­tralia? Miami? Nope. Try: Bournemouth.

Lynx, renowned for its risqué adver­tis­ing, attempted to get 152 “beach­go­ers” (read: bikini-clad babes) into a mas­sive shower on Bournemouth beach, all using 1 bot­tle of Lynx body wash for their new pro­mo­tional sum­mer cam­paign. Agency BBH Lon­don put on quite a show to prove that “the cleaner you are, the dirt­ier you get…”

Did they set a new world record? Who cares!

No related posts.