September 29th, 2011
So summer is winding down. The lobster-tans are slowly fading and people have shuffled back to their desks around the country. But fear not, advertisers have made sure we remember the good times. Sun, sand and adventure await. Oh, and one massive shower scene…
Skoda Off-road – Image Mapping
Czech car manufacturer Skoda is on a roll. They have had a very successful year so far, winning multiple awards for both their Fabia & Yeti lines of vehicles. Even the aging Octavia saloon is doing well. From the original Fabia “lovely things” campaign featuring “bright copper kettles and warm woollen mittens” — which came out over 4 years ago — to the more recent Skoda Fabia RS “Meaner stuff” campaign, Skoda are now pushing their crossover flagship — the Yeti.
Using a projection technique known as “image mapping” (seen in previous Digital Couch articles), Germany-based agency Leagas Delaney turned the urban into jungle emphasising the 2011 Skoda Yeti’s off-road credentials. A great campaign idea but I’m personally not sold on the “simply clever” payoff line.
Here’s looking forward to seeing bigger and better things from Skoda in the future. Now can they please make a car without using so many squares?
Nokia takes a big Gulp
Nokia has not had the best year. With Apple and android taking a huge chunk out of the smartphone market, the Finnish manufacturer has gone from ubiquitous to: “Really? You still have a Nokia?”
But not a company to be put down, Nokia’s new N-Series devices have had some pretty impressive ad campaigns to match their smartphone technology. The N8 “Gulp” campaign, by UK agency Wieden+Kennedy, was shot on Pendine Beach in Wales with a bunch of spades and lots of time. Aimed at creating the world’s largest stop-motion video, sand, “Wallace & Grommit” creators Aardman came together to tell a fishy tale.
The most impressive feature? The entire video was shot on the 12Mpx N8 smartphone camera. It’s just a pity you have to wait nearly a minute and a half to find out.
“One way ticket to Bournemouth, please.”
I have been having this argument in the agency: “Summer 2011 has not been THAT bad.” Ok, so it’s no tropical paradise (yet), but still; this summer has certainly had its high points. For example, on the 11th August a new world record for the largest number of people in a single, enormous beach shower was attempted. Australia? Miami? Nope. Try: Bournemouth.
Lynx, renowned for its risqué advertising, attempted to get 152 “beachgoers” (read: bikini-clad babes) into a massive shower on Bournemouth beach, all using 1 bottle of Lynx body wash for their new promotional summer campaign. Agency BBH London put on quite a show to prove that “the cleaner you are, the dirtier you get…”
Did they set a new world record? Who cares!
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