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UNDER:Digital Couch, Marketing links
September 29th, 2011
Digital Couch Issue 24
So summer is winding down. The lobster-tans are slowly fading and people have shuffled back to their desks around the country. But fear not, advertisers have made sure we remember the good times. Sun, sand and adventure await. Oh, and one massive shower scene…
Skoda Off-road – Image Mapping
Czech car manufacturer Skoda is on a roll. They have had a very successful year so far, winning multiple awards for both their Fabia & Yeti lines of vehicles. Even the aging Octavia saloon is doing well. From the original Fabia “lovely things” campaign featuring “bright copper kettles and warm woollen mittens” — which came out over 4 years ago — to the more recent Skoda Fabia RS “Meaner stuff” campaign, Skoda are now pushing their crossover flagship — the Yeti.
