July 21st, 2011
The countdown to the 2012 Olympics as officially begun. People are dusting off their running shoes and getting out their bicycles. London seems to be waking up from its lethargic slumber and heading outdoors. Here are a couple of campaigns that look at the ridiculous and sublime.
Carrying the (penlight) torch
Olympics athletes doing weird stuff for quirky Cadbury.
Yes, it’s still 2011, but if you are a budding sports star, or couch-bound enthusiast, it’s also officially one year to go until the London 2012 Olympics. And boy, have the sponsors made sure you know it. The much-reviled logo is set to burn your corneas for the next year and a bit, before hopefully being forgotten behind the actual event.