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We held another suc­cess­ful Hud­dle over at the Ban­ner offices yes­ter­day. The sub­ject was all things mobile. And, over the course of the next few blog posts, I’ll be tak­ing you through some of the insights from the var­i­ous speak­ers who gen­er­ously gave their time to make the after­noon such a suc­cess:

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• Simon Sil­vester – EVP Head of Plan­ning, Y&R EMEA
• Christina Carstensen – Direc­tor of Mobile Strat­egy, IDG
• Matt Findel-Hawkins – Sales Direc­tor, Nikkei BP Europe
• Mark Challi­nor – Direc­tor of Mobile, Tele­graph Media Group

IMHO from the old­est boy in media

Men­tion the term SLA (Ser­vice Level Agree­ment) in the world of adver­tis­ing and people’s eyes will glaze over and their minds turn to lunch (or the after work trip to the pub).

Years of expe­ri­ence have taught me what keeps clients loyal and pub­lish­ers deliv­er­ing that extra bit that turns a good plan into an excel­lent plan: a belief that suc­cess­ful rela­tion­ships are built on foun­da­tions of trans­parency, hon­esty and a mutual effort to succeed.

In my first blog post, I’ll address the very real need for the media pro­fes­sional to build and main­tain SLAs with their key sup­pli­ers.

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This week saw the launch of Google’s lat­est devel­op­ment to lever­age the social graph for their search results. While the com­pany has used social cues from Twit­ter and Flickr for more than a year to improve organic rank­ings, they are now cre­at­ing their own rec­om­men­da­tion func­tion and extend­ing it to both paid search and organic search.

The fea­ture is sim­ply called “plus one”. If you’re famil­iar with Face­book adverts and likes, the con­cept is not very dif­fer­ent. When users are logged into Google, they will be able to rate indi­vid­ual search results and adverts by click­ing the “plus one” sym­bol. Their friends will then see the endorse­ment.

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