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Fly­ing poul­try, Hol­ly­wood movies, desk­top adven­tures and light-up cereal. It’s no longer just about bill­boards and TV ads. The very way in which we inter­act with the world around us is becom­ing one long sales pitch. This week we look at how tech­nol­ogy is directly influ­enc­ing our per­cep­tions of brands, through video, mobile, TV and even our break­fast cereal.

Angry Cake

Ask any mar­keter, the best val­i­da­tion for your prod­uct is an audi­ence that adver­tises for you! Not only is this usu­ally free, but refer­rals drive bet­ter results. Now I’m not talk­ing about guer­rilla mar­ket­ing, although this has its place, but rather a prod­uct that influ­ences a move­ment… price­less. (See what I did there?)

Angry Birds started as just a fun iPhone game, now it has a loyal fol­low­ing of fans and even is being used to adver­tise Hol­ly­wood movies and influ­ence inter­ac­tive birth­day cakes. Alfred Hitch­cock: eat your heart out.

Hard-Core i5: Is Intel Cool Yet?

Most peo­ple know that their com­puter is “Intel Inside” — no offense to the AMD fans among you – and usu­ally “Idiot Out­side.” The micro­proces­sor giant has had some­thing of an uphill climb over the years cre­at­ing an iden­tity for itself. We have seen the “Leap ahead” (duh-dum-dum-duuummm sound) go from elec­tronic to employee. More recently the Core Series ads have attracted a lot of inter­est in the indus­try. Now, Intel has released its new Core i5 Sandy Bridge ad. Chalk up another suc­cess to agen­cies Ven­ables Bell & Part­ners and Lon­don based Smith & Foulkes.

Light Cereal

Wire­less power is here! Well, actu­ally, induc­tive charg­ing has been around for a while. You prob­a­bly already use it at home if you have an elec­tric tooth­brush or one of those funny pow­er­mat things for your phone.

Now, a com­pany called Ecou­pled has fig­ured out a way to print wire­less power tech­nol­ogy directly (and more impor­tantly cheaply) onto prod­uct packaging.

Wire­lessly pow­ered from the store shelf, their prod­uct allows com­pa­nies to cre­ate more visu­ally appeal­ing pack­ag­ing while allow­ing them to check stock and sales in real-time from the shelf. No prob­lems get­ting the kids to eat break­fast anymore.

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3. Cool Cam­paigns Found Down the Back of the Dig­i­tal Couch #2
4. Dig­i­tal Couch No. 16 #digitalcouch
5. Cool Cam­paigns Found Down the Back of the Dig­i­tal Couch #7