February 28th, 2011
Flying poultry, Hollywood movies, desktop adventures and light-up cereal. It’s no longer just about billboards and TV ads. The very way in which we interact with the world around us is becoming one long sales pitch. This week we look at how technology is directly influencing our perceptions of brands, through video, mobile, TV and even our breakfast cereal.
Ask any marketer, the best validation for your product is an audience that advertises for you! Not only is this usually free, but referrals drive better results. Now I’m not talking about guerrilla marketing, although this has its place, but rather a product that influences a movement… priceless. (See what I did there?)
Angry Birds started as just a fun iPhone game, now it has a loyal following of fans and even is being used to advertise Hollywood movies and influence interactive birthday cakes. Alfred Hitchcock: eat your heart out.
Hard-Core i5: Is Intel Cool Yet?
Most people know that their computer is “Intel Inside” — no offense to the AMD fans among you – and usually “Idiot Outside.” The microprocessor giant has had something of an uphill climb over the years creating an identity for itself. We have seen the “Leap ahead” (duh-dum-dum-duuummm sound) go from electronic to employee. More recently the Core Series ads have attracted a lot of interest in the industry. Now, Intel has released its new Core i5 Sandy Bridge ad. Chalk up another success to agencies Venables Bell & Partners and London based Smith & Foulkes.
Wireless power is here! Well, actually, inductive charging has been around for a while. You probably already use it at home if you have an electric toothbrush or one of those funny powermat things for your phone.
Now, a company called Ecoupled has figured out a way to print wireless power technology directly (and more importantly cheaply) onto product packaging.
Wirelessly powered from the store shelf, their product allows companies to create more visually appealing packaging while allowing them to check stock and sales in real-time from the shelf. No problems getting the kids to eat breakfast anymore.