February 17th, 2011
Airlines, dogs and whales. What do they have in common? For one thing, they are all currently the subject of some visually stunning or emotionally engaging ads. Whether you’re uncomfortable, fascinated or shocked, there is no denying they make for compelling viewing.
The Space Invader
Don’t worry, I’m not talking about the 80’s version of Angry Birds, but personal space. We all like an empty seat next to us on a flight, and KLM have shown that business travellers would even pay more for it! Personal space is a big deal; it’s the reason you don’t squeeze between two people on a 3-seater bench, or sit at a 4-seater Starbucks table with a stranger and his laptop. KLM sent out their space invader to find out more. Feeling uncomfortable?
Groupon & off
For those of you with American colleagues, you would no doubt have been aware of the recent Superbowl XLV. Famous for its half-time show and big-budget ads, this is the ultimate testing-ground for any campaign. The group coupon company, Groupon, (see what they did there?) invested in the world’s most expensive advertising space and celebrity talent for their first TV campaign, which has been the subject of heated discussion online. Broaching topics like deforestation, extinction and injustice, Groupon juxtaposed the serious with humorous. Critics have called the campaign callous, while others have applauded the blunt approach. What do you think?
Oscars, Golden Globes… it’s awards season again. To celebrate, let’s take a look at some of the biggest changes in film & advertising camera technology. On set today is the Phantom Flex. With the ability to shoot at over 2800 fps (frames per second) in 1080p (HD), this $100,000 plus camera is setting a new standard for slowing down time. Here it is in action for a Pedigree ad by TBWA.
And just for kicks, check out Tom Guilmette’s experiments with the Flex in a Vegas hotel room: