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Air­lines, dogs and whales. What do they have in com­mon? For one thing, they are all cur­rently the sub­ject of some visu­ally stun­ning or emo­tion­ally engag­ing ads. Whether you’re uncom­fort­able, fas­ci­nated or shocked, there is no deny­ing they make for com­pelling viewing.

The Space Invader

Don’t worry, I’m not talk­ing about the 80’s ver­sion of Angry Birds, but per­sonal space. We all like an empty seat next to us on a flight, and KLM have shown that busi­ness trav­ellers would even pay more for it! Per­sonal space is a big deal; it’s the rea­son you don’t squeeze between two peo­ple on a 3-seater bench, or sit at a 4-seater Star­bucks table with a stranger and his lap­top. KLM sent out their space invader to find out more. Feel­ing uncomfortable?

Groupon & off

For those of you with Amer­i­can col­leagues, you would no doubt have been aware of the recent Super­bowl XLV. Famous for its half-time show and big-budget ads, this is the ulti­mate testing-ground for any cam­paign. The group coupon com­pany, Groupon, (see what they did there?) invested in the world’s most expen­sive adver­tis­ing space and celebrity tal­ent for their first TV cam­paign, which has been the sub­ject of heated dis­cus­sion online. Broach­ing top­ics like defor­esta­tion, extinc­tion and injus­tice, Groupon jux­ta­posed the seri­ous with humor­ous. Crit­ics have called the cam­paign cal­lous, while oth­ers have applauded the blunt approach. What do you think?

You can fol­low the debate on Twit­ter, Huff­in­g­ton Post, Adver­tis­ing Age and the Groupon blog.

Phan­tom Flex

Oscars, Golden Globes… it’s awards sea­son again. To cel­e­brate, let’s take a look at some of the biggest changes in film & adver­tis­ing cam­era tech­nol­ogy. On set today is the Phan­tom Flex. With the abil­ity to shoot at over 2800 fps (frames per sec­ond) in 1080p (HD), this $100,000 plus cam­era is set­ting a new stan­dard for slow­ing down time. Here it is in action for a Pedi­gree ad by TBWA.

And just for kicks, check out Tom Guilmette’s exper­i­ments with the Flex in a Vegas hotel room:

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